Event and Marketing Coordinator

POSITION PURPOSE AND OBJECTIVES:

Plans, coordinates, and implements firm, practice group, and individual attorney activities with respect to marketing, business development, public relations, and client services. Assist leadership in developing and executing the firm’s marketing plan. Ability to meet deadlines, and experience setting and meeting budget goals. The objective is to increase visibility and brand recognition to strengthen and expand the firm’s client base. Observes confidentiality of client and firm matters.

MAJOR JOB FUNCTIONS:

1. Event Planning/ Coordination and Gifts: Manages business development/client services functions, events, and opportunities for the firm, including developing, organizing, and providing support for firm receptions, conferences, seminars, and other firm-sponsored events and assisting attorneys with event preparations, coordinating attendance for events, activities, attorney receptions, and celebrations (and associated gifts);

2. Newsletters, Brochures and Promotional Materials: Coordinates with outside vendors to design, update, and maintain online and print marketing and business development materials for the firm and for attorneys, including firm and attorney profiles, practice descriptions, brochures, and electronic newsletters. Also oversees mailing list creation and updates.

3. Budgeting: Assist leadership in developing and managing the annual marketing budget. Including marketing expenditures for the firm, practice groups, and individual attorneys. Codes and processes invoices related to budget.

4. Media/Public Relations: Prepares and coordinates public relations activities and communications for the firm (or contracts with and oversees outside agencies), including press releases, new attorney announcements and notices, other firm announcements, media materials, and coordinates with any outside Media/PR vendors.

5. Photography, Logos, and Promotional Products: Arranges for professional photoshoots and maintains image and logo files. Prepares various art files (headshots, logos, graphics) for use in online and print materials. Designs and selects products for promotional use at tradeshows, presentations, etc.

6. Tracking and Reporting: Maintains firm databases (CRM) utilized for marketing, business development, public relations, and client services and generates reports as requested. Review items for improving market position and community presence and market for comparison to firm’s efforts and recommendation.

7. Website and Social Media: Coordinates with outside vendors to manage the firm’s web site, social networking (LinkedIn, Facebook, etc.), and other electronic communications, including drafting and updating content and images, evaluating effectiveness, drafting and implementing policies, and working with outside technical and design consultants as needed.

8. Directories and Awards: Manages the firm’s profiles on online directories and referral sites, submits information for attorney and firm awards, promotes awards, and determines which directories should be launched and maintained.

9. Firm Memberships: Evaluates and manages all firm memberships and works to take advantage of membership opportunities to enhance the firm’s profile.

10. Sponsorship and Speaking Engagements: Identifies, evaluates, and recommends firm/attorney participation in sponsorships, conferences, tradeshows, speaking and writing opportunities, and similar events. Coordinates activities (RSVPs, promotional products, advertising, presentation slides, etc.) as appropriate.

11. Surveys and Assessment: Designs and conducts (or arranges for the design and implementation of) client satisfactions surveys and other forms of market research.

12. Other. Other duties as assigned.

KNOWLEDGE, SKILLS, AND ABILITES REQUIRED:

Education: College degree, or equivalent, in marketing, business or communications required.

Experience: At least three years marketing experience, preferably in a professional services environment (law firm experience preferred). Has a proven record of planning and project management. Experience with relationship management of outside service providers. Experience in leadership and consensus building skills is a plus.

Required Skills: Must demonstrate initiative, be highly organized, able to manage multiple projects while prioritizing work assignments, and able to work well with attorneys and staff at all levels in the organization. Must have excellent communication, presentation, and interpersonal skills. Needs good knowledge of Microsoft Office applications (Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Acrobat Pro, and website content management systems (e.g., WordPress). Familiar with SEO and Google Analytics including ability set goals, interpret metrics, and implement projects that will improve online performance and visibility. Excellent writing skills and the ability to understand that attorney-client relationships are critical. The successful candidate must demonstrate an ability to write effectively for public relations and other purposes for audiences inside and outside the firm and prepare written materials to support and follow-up marketing opportunities for the firm and for individual attorneys. Ability to evaluate opportunities for business development and manage a budget.

Special Skills: Understands the needs and expectations of law firm clients.

Working Conditions: Majority of work is in a modern office setting. The position required ability to sit at workstation for long periods of time, in addition to standing for periods of time. Position may require attendance at training seminars or workshops on topics directly related to the position as well as attending firm events and firm-sponsored events.

Reporting Responsibility: This position reports directly to the firm’s Managing Partner. The Managing Partner conducts formal evaluations, review or modifies the duties of the position in conjunction with the firm partners, administers discipline, if needed, and recommends salary and bonus action.

Other:

This is a full-time, exempt position located in Mankato, MN or New Ulm, MN. Must be willing and available to travel between the firm’s different offices and to other events as needed and required by the position’s specific duties and responsibilities.

Regular hours are 8:00 AM to 5:00 PM Monday to Friday, with occasional evening hours as necessary during events.

Starting salary is $55,000 - $70,000 annually, depending on experience. Bonus potential for meeting objective and subjective criteria.

Benefits:

• 401(k) & Profit Sharing
• Medical insurance
• Dental insurance
• Vision insurance
• Employee assistance program
• Flexible spending account
• Health savings account
• Life insurance
• Paid time off

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Mankato, MN 56001: Relocate before starting work (Required)

Work Location: In person

Salary : $55,000 - $75,000