What are the responsibilities and job description for the Customer Marketing Lead position at Givebutter?
A company is looking for a Customer Marketing Lead to develop and execute data-driven marketing strategies that enhance customer engagement and retention.
Key Responsibilities
Develop and implement a comprehensive lifecycle marketing strategy to engage and retain customers Design and manage multi-channel customer campaigns to increase product adoption and awareness Analyze customer data to identify opportunities for segmentation and personalization in messaging
Required Qualifications
4 - 6 years of experience in lifecycle, retention, or email marketing 2 - 3 years of experience managing and hiring marketing teams Experience managing paid social and display campaigns on platforms like LinkedIn and Meta Familiarity with CRM and Marketing Automation platforms and data visualization tools Strong project management skills with the ability to manage multiple initiatives simultaneously
Key Responsibilities
Develop and implement a comprehensive lifecycle marketing strategy to engage and retain customers Design and manage multi-channel customer campaigns to increase product adoption and awareness Analyze customer data to identify opportunities for segmentation and personalization in messaging
Required Qualifications
4 - 6 years of experience in lifecycle, retention, or email marketing 2 - 3 years of experience managing and hiring marketing teams Experience managing paid social and display campaigns on platforms like LinkedIn and Meta Familiarity with CRM and Marketing Automation platforms and data visualization tools Strong project management skills with the ability to manage multiple initiatives simultaneously
