What are the responsibilities and job description for the Social Media Coordinator position at Glass Meadows Inc.?
Company Overview
At Glass Meadows Inc. our goal is to cultivate the highest quality cannabis products that provide safe, effective, and consistent experiences for our customers. We are committed to sustainable and responsible cultivation and manufacturing practices, utilizing the latest technology and innovation to produce premium cannabis while minimizing environmental impact. We are a young company that is setting our roots in Newton, New Jersey and are looking for high quality individuals looking to be on the floor of this growing business and industry.
We are currently seeking a detail-oriented and creative Social Media Coordinator to help bring Glass Meadows and our flagship cannabis brands to life across digital platforms. While experience in the cannabis industry is a plus due to the unique compliance challenges, we're open to quick learners with a keen eye for detail and a data-driven mindset.
Role Summary
The Social Media Coordinator will work closely with the Marketing Manager to execute social media strategies and campaigns. This role will primarily focus on Glass Meadows while supporting its flagship brands. Based out of our Cherry Hill office with occasional trips to our farm in Newton, NJ, this hybrid position is perfect for someone in the Cherry Hill or Greater Philadelphia area who thrives in a fast-paced, collaborative environment.
Key Responsibilities:
Content Implementation
Health/Dental/Vision/Life Insurance, 401k, Holidays, Paid Time Off (PTO)
Equal Employment
Glass Meadows Inc. provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Glass Meadows Inc. takes allegations of discrimination, harassment, and retaliation seriously, and will promptly investigate when such behavior is reported.
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At Glass Meadows Inc. our goal is to cultivate the highest quality cannabis products that provide safe, effective, and consistent experiences for our customers. We are committed to sustainable and responsible cultivation and manufacturing practices, utilizing the latest technology and innovation to produce premium cannabis while minimizing environmental impact. We are a young company that is setting our roots in Newton, New Jersey and are looking for high quality individuals looking to be on the floor of this growing business and industry.
We are currently seeking a detail-oriented and creative Social Media Coordinator to help bring Glass Meadows and our flagship cannabis brands to life across digital platforms. While experience in the cannabis industry is a plus due to the unique compliance challenges, we're open to quick learners with a keen eye for detail and a data-driven mindset.
Role Summary
The Social Media Coordinator will work closely with the Marketing Manager to execute social media strategies and campaigns. This role will primarily focus on Glass Meadows while supporting its flagship brands. Based out of our Cherry Hill office with occasional trips to our farm in Newton, NJ, this hybrid position is perfect for someone in the Cherry Hill or Greater Philadelphia area who thrives in a fast-paced, collaborative environment.
Key Responsibilities:
Content Implementation
- Execute social media strategies and campaigns created by the Marketing Manager
- Plan, create, and schedule content for platforms including Meta (Instagram, Facebook), LinkedIn, and Reddit
- Ensure all content adheres to compliance guidelines specific to the cannabis industry
- Build and nurture online communities by engaging with followers through comments, direct messages, and mentions
- Monitor platform activity, respond to inquiries, and foster meaningful interactions that reflect the Glass Meadows brand voice
- Support pop-ups, events, and farm visits by capturing content and engaging with audiences on-site
- Track and analyze social media metrics, providing actionable insights to optimize content performance
- Assist in implementing consumer research and social listening tools to gather audience insights and refine strategies
- Monitor competitors’ social media activity to identify trends, opportunities, and best practices for the cannabis industry
- Prepare regular performance reports for internal review
- Work closely with the Marketing Manager and design team to develop visually appealing assets that align with brand guidelines
- Collaborate with retail and event partners to enhance marketing efforts and engagement strategies
- Coordinate with the sales team to align social media efforts with sales goals and ensure cohesive messaging
- Support the promotion of all four flagship brands—Pre-Roll King of New Jersey, Rosin King of New Jersey, Jersey Sauce Boss, and Jersey Jellies—while primarily focusing on Glass Meadows
- Attend onsite visits in Newton, NJ, as well as events, pop-ups, and visits to retail partners across New Jersey
- Capture and curate onsite content for use across social platforms
- Represent the brand professionally at events, ensuring compliance with industry regulations
- Collaborate with retail partners to enhance in-store and event engagement efforts
- Maintain organized records of campaigns, content performance, and community interactions
- Manage an asset library for social media, including photos, videos, and templates
- Organize and update audience segments, content calendars, and important dates for campaigns and events
- Ensure consistent implementation of brand voice and messaging across all platforms
- Perform other related duties as assigned
- 1-2 years in social media management, ideally with tools like Sprout Social or similar platforms
- High school diploma or equivalent required; a college degree in marketing, communications, or a related field is a plus
- Exceptional organizational abilities, attention to detail, and strong written and verbal communication skills
- Proven ability to thrive in a fast-paced, team-oriented environment
- Preferred (but not required):
- Experience in content creation and basic design
- Familiarity with the cannabis industry or a genuine enthusiasm to learn about its unique challenges and compliance requirements
- Ability to manage multiple social media accounts and tasks simultaneously with exceptional attention to detail
- Proficiency in navigating social media platforms and scheduling tools like Sprout Social or similar
- Comfortable working in both office and remote settings, with the ability to attend farm trips, events, pop-ups, and occasional weekend activities as needed
- Strong problem-solving skills with the capability to work independently and meet deadlines
- Willingness to adapt to changing priorities in a fast-paced environment
- A genuine passion for building community and engaging with diverse audiences
Health/Dental/Vision/Life Insurance, 401k, Holidays, Paid Time Off (PTO)
Equal Employment
Glass Meadows Inc. provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Glass Meadows Inc. takes allegations of discrimination, harassment, and retaliation seriously, and will promptly investigate when such behavior is reported.
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