What are the responsibilities and job description for the Sr Manager Global Field Marketing & Events position at Glassbox Ltd.?

Job Description

Glassbox is looking for a Global Field Marketing & events to join our Global Team.

At Glassbox, our mission is to unlock insights that empower organizations to deliver exceptional digital customer experiences. Recognized by G2 as one of the Top 50 Software Companies of 2024 , we are rapidly expanding and trusted by industry leaders, including six of the ten largest global banks, the world's largest hotel chain, and leading healthcare and telecommunications companies in the U.S.

What You Will Do

Executive Engagement Strategy : Develop and execute a comprehensive executive engagement strategy, including private events, targeted campaigns, and content designed to resonate with C-suite executives.
Event Leadership : Oversee the planning and execution of Glassbox's premier events, including our flagship user conference, CXperts, and other high-touch experiences that engage enterprise customers and prospects.
Field Marketing Programs : Lead the design and implementation of account-based marketing (ABM) and field marketing strategies to support sales and pipeline growth, leveraging tools like 6Sense, Sendoso, and Salesforce.
Partner Co-Marketing : Collaborate with strategic partners (e.g., AWS, Optimizely) to create and execute co-marketing initiatives that drive joint value and enhance customer acquisition.
Content Creation : Work closely with the content marketing team to develop compelling thought leadership materials, case studies, and digital assets tailored to C-suite audiences.
Cross-Functional Collaboration : Partner with sales, product marketing, and customer success teams to ensure alignment on goals, messaging, and execution of marketing strategies.
Measurement and ROI : Establish KPIs, track performance, and report on the effectiveness of executive engagement and field marketing programs to ensure alignment with business objectives.
Budget Management : Effectively manage detailed monthly, quarterly and annual budgeting and forecasting as part of an integrated Demand Generation marketing budget and plan.

What You Will Need

Experience : 6-9 years of experience in B2B field marketing and ABM, preferably in the technology or software industry

Deep understanding of engaging C-suite executives and senior decision-makers with tailored strategies and messaging.

Expertise in organizing and executing executive events, conferences, and intimate gatherings that drive impactful outcomes.

Proficiency in SFDC's analytics / data tools to measure field marketing impact.

Exceptional verbal and written communication skills, with a knack for storytelling and presenting complex ideas clearly.

Collaboration : Proven ability to work cross-functionally and build strong relationships with sales leadership and other stakeholders.

Strategic Thinking : Ability to develop and execute innovative marketing strategies that drive results.

Education : Bachelor's degree in Marketing, Business, or a related field.

Travel : Willingness to travel (25%) as needed.

We believe diversity drives innovation and growth. We encourage individuals of all backgrounds and experiences to apply.

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Sr Manager Global Field Marketing & Events

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