What are the responsibilities and job description for the Digital Media Manager position at Glaukos Corporation?
Glaukos Corporation
Digital Media Manager - Drive Strategy, Amplify Impact
Glaukos is looking for a Digital Media Manager to lead our online presence and digital marketing strategies. In this role, you'll play a key part in optimizing digital platforms, increasing brand visibility, and driving customer engagement. This role will stay abreast of industry trends and help define future marketing strategies while working with the Key Opinion Leaders (KOLs).
What You'll Do:
- Develop and execute data-driven digital campaigns with clear KPIs
- Collaborate with cross-functional teams to create compelling content across channels
- Manage and optimize paid media campaigns (programmatic, social, traditional, etc.)
- Analyze performance metrics to refine strategies and maximize impact
- Build strong partnerships with media vendors and internal stakeholders
- Contribute to CRM strategy, A/B testing, and performance dashboards
How will you get here?
- Bachelor's degree in Marketing, Advertising, or related field
- 8 years of experience and deep knowledge working in paid media with an emphasis on full funnel media and campaign optimization
- Media strategy, planning and buying experience
- Expertise in SEO, SEM, full-funnel media, and campaign optimization
- Strong analytical, communication, and project management skills
- Proficiency in Microsoft Office, Salesforce-Pardot (Healthcare/Ophthalmology a plus)
- Ability to travel up to 20%
Ready to shape the future of digital marketing at Glaukos? Apply now and help us make an impact!
#GKOSUS
Glaukos Corporation is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
