What are the responsibilities and job description for the GLE Talent is hiring: SEM/Digital Media Specialist in Chicago position at GLE Talent?
About the job SEM / Digital Media Specialist
Full-Time or Contract-to-Permanent
We seek a SEM Digital Specialist to lead and optimize paid search campaigns across platforms like Google, Bing, Yahoo, and various PPC and paid social media channels. The ideal candidate will possess a strong track record in both B2C and B2B environments, with a particular focus on driving lead generation for industries such as senior living, tourism, manufacturing, and home services.
Key Responsibilities :
- Campaign Strategy & Execution : Design, implement, and manage effective SEM strategies tailored to client goals across multiple industries.
- Performance Analysis & Optimization : Conduct thorough testing, data collection, and analysis to uncover trends and actionable insights, ensuring campaigns achieve maximum ROI.
- Reporting & Insights : Create and deliver comprehensive monthly performance reports, clearly outlining campaign activities, key metrics, and outcomes.
- Collaboration & Support : Work closely with the digital media team to support broader campaign initiatives and contribute to team success.
- Continuous Improvement : Stay up-to-date with industry trends, tools, and best practices to continually refine and enhance campaign strategies.
Requirements :
Why Join Our Team :
