What are the responsibilities and job description for the Marketing Associate position at Glean Education?

Job Description

Glean Education is an Equal Opportunity Employer committed to building a diverse staff and strongly encourages applications from people of color and the LGBTQ community.

Glean Education is hiring a Marketing Associate to join our team. This role will guide all aspects of our marketing initiatives including but not limited to : conducting market research, creating marketing materials, managing social media accounts, analyzing campaign data, coordinating with design teams, executing marketing campaigns across various channels, and staying updated on industry trends, to increase brand awareness and drive sales forward.

Key Responsibilities :

Market Research and Analysis :

Conduct market research to identify target audiences, competitor analysis, and industry trends.

Analyze customer data to identify insights and inform marketing strategies.

Track key performance indicators (KPIs) to measure campaign success and identify areas for improvement.

Content Creation and Marketing Campaigns :

Develop and execute marketing campaigns across various channels including email, social media, website, and paid advertising.

Create compelling marketing materials such as website content, blog posts, social media graphics, newsletters, and promotional materials.

Collaborate with the design team to ensure visual consistency across marketing materials.

Social Media Management :

Manage and maintain company social media accounts, including content scheduling, engagement, and community building.

Monitor social media trends and adapt strategies accordingly.

Reporting and Analysis :

Generate regular reports on marketing campaign performance, including key metrics like website traffic, lead generation, and conversion rates.

Analyze data to identify opportunities for optimization and make data-driven recommendations.

Administrative Tasks :

Maintain marketing databases and customer relationship management (CRM) systems.

Assist with event planning and execution.

Qualifications :

Education : Bachelor's degree in Marketing, Business, or related field.

Experience in education or experience working in the educational sector is a plus.

Experience : 5 years of proven experience in marketing roles, with a focus on content marketing, digital marketing, and brand management. Experience in the education sector is highly desirable.

Communication Skills : Excellent written and verbal communication skills, with the ability to convey complex educational concepts clearly and compellingly.

Strategic Thinker : Strong strategic thinking and problem-solving skills. Ability to develop and execute marketing strategies that align with organizational goals.

Team Player : Collaborative mindset with the ability to work effectively with teams.

Tech-savvy : Proficient in using marketing tools and platforms.

Where, When, & How Much :

The salary range for full-time (40 hours per week) is $48,000 - $72,000 per year depending on experience. Enjoy a comprehensive benefits package including health insurance, unlimited paid time off, 401k, life insurance, and professional development opportunities. Contracts for partial-year support may be offered at $38 / hour for part-time work depending on contract needs.

This job is based in San Rafael, CA. Monday and Friday are work-from-home; Tuesday - Thursday are work from the office.

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Salary : $48,000 - $72,000

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