What are the responsibilities and job description for the Social Media Manager - Contract position at Glen Raven?

Glen Raven Marketing is recruiting for a Social Media Manager which will be a 1099 contract role. The Sunbrella brand is seeking a Social Media Manager - Contract to accelerate the brand's social media presence. This role will play an integral part in bringing our digital and brand content strategies to life by leading and executing the brand's social media strategy to grow our social audience and engagement. A successful candidate will bring strong strategic-thinking, creative, and analytic skills to drive progress on social media.

This role is a hybrid role with our Corporate office being in Burlington, NC

Responsibilities :

Build and evolve the brand's social media presence by leading social media strategy and content planning for all social channels.

Develop and curate engaging content that is on-brand and channel-specific. This role will be responsible for creating imagery, video, and written content for social use and should be able to generate short videos, graphics, etc. for social use. Must be able to create content and collaborate with other creators.

Analyze organic and paid social media results and provide recommendations for optimizations and benchmarking.

Execute, measure, and optimize brand paid social campaigns.

Lead community management initiatives on social media.

Lead influencer marketing initiatives by executing influencer curation, outreach, and project coordination.

Manage the social media calendar and collaborate with digital team on brand digital content planning.

Lead coordination across business units of partner content integration into digital calendar.

Stay abreast of digital and social media trends and bring new ideas to the team.

Education and Experience :

Bachelor's degree in Marketing, Communications, journalism, or related field, or equivalent education and related training.

5 years of experience managing social media for a brand

Experience developing social media strategies for a brand

Proficient on social media platforms and social media management tools, like Sprout Social

Experience creating high-quality digital content

Experience analyzing social media metrics and results to optimize performance

Experience running paid social media campaigns

Strong strategic-thinking and analytic skills

A gifted storyteller that can bring a brand to life through social media

Has an eye for aesthetically pleasing content and can produce high-quality deliverables

Ability to write short and long-form content for a variety of social platforms

Knowledge of photoshop to process imagery for digital use

Light video editing skills to create short-form social videos

Highly organized, able to manage content across multiple platforms simultaneously

Strong time management skills, with experience successfully managing many projects simultaneously

Exceptional interpersonal skills, with proven ability to collaborate across multiple levels of an organization and with external partners

Why Glen Raven :

Working at Glen Raven allows you to be part of a hard-working team proud to weave connections worldwide with some of the most trusted brands in textiles like Sunbrella®. Every day, we strive for and welcome diverse voices, solutions-driven ideas and innovative opportunities for continued growth throughout the company. We work toward a shared success while lifting each other up on the job and in our communities. Together, we keep the world spinning. Join our team. Connect people and drive innovation beyond the boundaries of Glen Raven

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

Glen Raven provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to recruiting@glenraven.com or 336-227-6211.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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