Executive Director, Communications and Governance Relations

• implementing institutional practices that both develop and sustain culturally responsive student support, teaching, and learning environments;  
• encouraging positive race-consciousness and embracing of human differences;  
• strategically building support for and participation in equity-related initiatives across both our internal and external communities; and  
• promoting and modeling the importance of holding ourselves accountable as educators for closing equity gaps and actively engaging in equitable practices.  

Definition

Under chief executive direction, plans, directs, and administers programs, activities, and initiatives related to marketing, external/internal communications, community and government relations, media issues, and related matters; serves as a liaison directs the District’s external program with Congress, California legislature, federal, state, city and county administrative agencies, in the Glendale College service areas; oversees the designing, writing and editing of publications, both print and electronic, for programs and services and general communications;  and performs other related duties as assigned.

Supervision

Works under the direct supervision of the Superintendent/President. 

Supervises classified staff, temporary employees, and/or student employees.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The following duties and responsibilities are typical of those performed by employees in this classification.

• Plans, directs, develops, and administers programs, activities, and initiatives related to marketing, external/internal communications, community and government relations to promote the District and keep employees and the public informed about various special events/activities. 
• Directs the District’s relationships with members of Congress, members of the California legislature, and federal, state, city and county administrative agencies by fostering relationships and creating opportunities to advance the college. Provides policy development consultation, political advice, advocacy, or defense of District interests, management of special projects, leadership on legislative workgroups and analysis of legislation impacting the District.
• Briefs the Superintendent-President, the Board of Trustees and the Executive Committee on legislative activity. Establishes and oversees the timely review and analysis of pending legislation. Interprets legislation and formulates plans of action to the administration and board members to implement approved strategies.
• Provide direction and interpretation for legislative issues and activities. Direct the activities associated with monitoring legislation.

• Plans, facilitates, and develops comprehensive communications strategies and programs and manages internal and external communications for the College.  
• Advises the President/Superintendent and other administrators on issues related to communications (e.g., internal communications, media relations, constituency correspondence).  
• Directs the District's media relations activities, including personal contact with media, preparation of press releases and other written communications, and providing appropriate responses to media inquiries. 
• Develops and implements campaigns and strategies to enhance visibility with enrollment of students, including those with special needs.  Seeks out publicity to enhance the recruitment of students and business clients who may use District resources.  
• Provides a clearinghouse for information about the college history, activities, and future plans and maintain a repository for photographs and videos as needed. 
• May direct the process for and development of District catalogs and related technical and promotional materials.   Directs compilation of course offerings and general information into formats and layouts suitable for public distribution and access. 
• May serve as executive producer for public access television, establishing operating objectives and directing the level and quality of service. Establishes operating procedures, staff, and organization of services.
• Develops, implements, establishes, and maintains policies, processes, and procedures for applicable departments; monitors and evaluates operational, department, and service quality; may recommend, develop, and implement quality improvement assessment tools and/or methods with administration and/or regulatory agencies.   

• Develops and implements short- and long-term strategies and plans.  
• Recommends, monitors, and/or administers budgets for assigned areas; oversees and administers budget allocations and procurements for all assigned funds as appropriate; analyzes and reviews budgetary and financial data. 
• Handles and resolves conflicts and issues and reports complaints as appropriate. 
• Promotes diversity, equity, inclusion, cultural competency, and a positive work and academic environment. 
• Coordinates and supervises the implementation and modification of technology.
• Supervises department employees; assigns and monitors employee’s work and evaluates employee performance; trains employees; participates in employee selection.
• Monitors and reviews programs and/or operations for legal compliance.
• Analyzes and interprets data; prepares, reviews, and/or approves documents and reports. 
• May direct and/or conduct surveys and special studies; may maintain statistics.
• May participate and/or chair committees and task forces.
• Performs other related duties as assigned.

MINIMUM QUALIFICATIONS:

The education, training and experience qualifications are considered likely to provide the required knowledge and abilities to perform the above essential duties. 

Education and Experience:

Bachelor’s degree from an accredited college or university.

Seven (7) years of experience in strategic communications, public information, marketing, and/or public/governmental relations, including at least two (2) years in a management capacity. 

Licenses/Certificates/Other Requirements

Knowledge of:

• Key legislation (state and federal) that impacts community colleges especially those that are traditionally under-funded and designated as Hispanic serving. 

• Principles and practices of marketing, communications, public relations, and government relations, including branding and advertising. 
• Methods and practices of establishing good public and community relations.
• Modern news media operations and techniques of disseminating information through a multitude of media platforms, including print, television, multimedia, and social media, as well as new or evolving trends in communication techniques, channels, and platforms.
• Public speaking strategies and techniques.
• Current and emerging technologies that support the applicable area(s). 
• Management principles and practices. 
• Principles and practices of supervision. 
• Applicable laws, regulations, standards, and/or requirements.  
• Methods of prioritizing, planning, and organizing work.
• Principles and practices of budget administration. 
• Principles of data research, collection, organization, interpretation, and reporting.  
• General accounting and bookkeeping principles. 
• Principles and practices of business communication and writing.  
• Principles of knowledge management. 
• Presentation techniques. 
• Standard office practices or procedures.
• Standard office software and modern office equipment.
• Principles and practices of customer service. 
• Interpersonal relations management.

Ability to:

• Establish relationships with members of Congress, California legislators, federal, state, city and county administrative agencies. Plan, direct, administer, and evaluate the operations, activities, and equipment of a marketing, communications, and community relations department. 
• Direct a comprehensive and strategic marketing, governmental relations, and public relations program.
• Oversee the development of policies and procedures in applicable area(s).
• Develop and implement goals with identifiable outcomes and assist with development of strategic plans, as needed.
• Identify and implement appropriate technology and resources. 
• Research, develop, apply, explain, and/or ensure the compliance of applicable laws, regulations, policies and/or procedures. 
• Identify needs, analyze problems, and provide recommendations and/or alternative solutions.
• Manage and prioritize work, projects and/or programs within established deadlines 
• Prepare, manage, monitor, oversee, and/or administer budgets. 
• Supervise, train, and evaluate the work of assigned employees.
• Stay abreast of information, trends, and theories applicable to areas of assignment.
• Analyze data and compile and present narrative and statistical reports.
• Prepare and review reports, correspondence, and other documents using multiple business formats.
• Manage the maintenance of records. 
• Prepare and deliver presentations. 
• Utilize standard office software and equipment. 
• Maintain confidentiality of sensitive and/or protected information.
• Provide customer service with a high level of sensitivity, tact and patience.
• Communicate effectively, both orally and in writing.
• Establish and maintain cooperative and effective working relationships with all employees and others encountered in the course of work. 
• Demonstrate a sensitivity to, and understanding of, the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of students, faculty, and staff.

PHYSICAL AND MENTAL STANDARDS:

The following physical and mental standards are identified as necessary to perform the essential duties and responsibilities.  However, reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the position. 

• Mobility: frequent walking and sitting for long periods; occasional kneeling, crouching, pushing, pulling, and standing; occasional reaching above and below desk level.
• Dexterity: frequent fine manipulation sufficient to operate a computer keyboard; frequent grasping to handle individual papers, write and take notes, and feel individual objects. 
• Lifting/Carrying: frequent lifting/carrying of papers, files, equipment, and material weighing up to 10 pounds; occasional lifting up to 25 pounds. 
• Visual Requirements: frequent use of vision sufficient to read files, documents, and computer screens and do close-up work. 
• Hearing/Talking: frequent hearing and speaking in person and on the telephone. 
• Emotional/Psychological Factors: frequent contact with others including extensive public contact; frequent deadlines and time-limited assignments.

ENVIRONMENTAL CONDITIONS:

Salary

Starting salary: Step 1 $10,721 to Step 6 $13,686 per month, based on training and experience.

Salary range: Step 1 $10,721 to Step 11  $17,958 per month (including longevity steps).  

Application Process

This position requires the following documents to be attached to your online application in order to be considered:

• Current resume/curriculum vitae (not to exceed five pages)
• Letter of interest that addresses minimum and desirable qualifications (not to exceed five pages)
• Transcripts showing completion of required degree(s) must be submitted. Unofficial transcripts will be accepted only during the application process. Official transcripts are required upon offer of employment. Foreign transcripts and degrees require official certification of equivalency to U.S. transcripts and degrees by a certified U.S. review service at the time of application.
• List of three (3) professional references including at least one (1) supervisor.  Please provide names, telephone numbers, and e-mail address for each reference.

Salary : $10,721 - $13,686