Social Media Advertiser / Media Buyer (E-Commerce CPG Specialist)
Position Overview
We’re looking for a highly experienced and results-driven Social Media Advertiser / Media Buyer to join our team and manage paid media campaigns for e-commerce consumer packaged goods (CPG) brands. The ideal candidate will have a proven track record of scaling e-commerce brands through Meta (Facebook & Instagram), TikTok, Google Ads, YouTube, and other paid social channels. They should excel in full-funnel campaign strategies, analytics, and performance optimization.
Key Responsibilities
1.Campaign Development & Execution
- Plan and execute paid advertising campaigns across platforms such as Meta, TikTok, Google Ads, YouTube, and others.
- Develop strategies to maximize ROAS while scaling campaigns for e-commerce CPG brands.
2.Optimization & Testing
Continuously analyze and optimize ad performance to improve KPIs like ROAS, CPA, and CTR.Perform A / B tests on creatives, audiences, and landing pages to enhance campaign performance.3.Creative Collaboration
Work closely with creative teams to deliver ad assets (copy, visuals, and videos) tailored to platform best practices and audience preferences.4.Analytics & Insights
Use tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager to track performance and report actionable insights to stakeholders.Provide data-driven recommendations for improving overall advertising efforts.5.Trend Monitoring & Innovation
Stay informed on platform updates, algorithm changes, and new advertising opportunities to maintain competitive campaigns.Analyze industry trends and competitors to identify new strategies.Required Skills
Experience
2-4 years of experience in social media advertising or media buying, particularly for e-commerce CPG brands.Strong expertise in Meta, TikTok, Google Ads, and YouTube, with additional experience on platforms like Snapchat or Pinterest being a plus.A demonstrated ability to manage large ad budgets and achieve high ROAS.Skills & Tools
Proficiency in analytics tools like Google Analytics, Shopify, and ad platform dashboards.Strong understanding of full-funnel advertising strategies for e-commerce and CPG.Experience with creative briefing and collaboration to develop engaging, high-performing ad assets.Soft Skills
Highly analytical and results-oriented.Detail-focused with strong time-management and organizational skills.Adaptable and eager to stay ahead of industry trends and test innovative strategies.Excellent communication skills to present insights and collaborate with cross-functional teams. PreferredIdeal Qualifications (Not Required)
Certification in Meta or Google Ads.Familiarity with email marketing, SMS, push notifications, and other complementary channels.Previous experience managing seasonal campaigns and CPG product launches.The ideal candidate is someone who is proactive, data-driven, and passionate about leveraging paid media to drive e-commerce success. They should have experience managing high-budget campaigns, optimizing for performance, and creating scalable strategies. Ideally, the candidate will have deep knowledge of the unique challenges and opportunities within the e-commerce CPG space.
Why Join Us
Collaborate with a talented and passionate team in a fast-paced, innovative environment.Build cutting-edge solutions that help customers achieve their business goals.Contribute to a product at the forefront of commerce data analytics.Enjoy a competitive salary and benefits package, with opportunities for professional growth.
