What are the responsibilities and job description for the Marketing Operations Leader position at Glia?
About Glia
Our award-winning technology powers conversations with customers for some of the world's largest enterprises. We believe that combining the human touch with technology is the best way to create amazing customer experiences. When human abilities such as problem-solving, creative thinking and relationship building are enhanced with technology... magical moments happen.
We're seeking an experienced Marketing Operations leader to be a strategic partner to our CMO, modernize and manage our pipeline generation architecture including MarTech systems and funnel optimization, and use data and analytics to bring proactive insights that propel the Revenue Marketing function forward in a sustainable, efficient way. You will report to the VP of Revenue Operations and work closely with the Revenue Operations org and full GTM leadership team.
Responsibilities
Our award-winning technology powers conversations with customers for some of the world's largest enterprises. We believe that combining the human touch with technology is the best way to create amazing customer experiences. When human abilities such as problem-solving, creative thinking and relationship building are enhanced with technology... magical moments happen.
We're seeking an experienced Marketing Operations leader to be a strategic partner to our CMO, modernize and manage our pipeline generation architecture including MarTech systems and funnel optimization, and use data and analytics to bring proactive insights that propel the Revenue Marketing function forward in a sustainable, efficient way. You will report to the VP of Revenue Operations and work closely with the Revenue Operations org and full GTM leadership team.
Responsibilities
- Drive marketing strategy that supports short and long-term pipeline generation
- Provide strategic recommendations to executive leadership based on data-driven insights, such as budget allocation and investment strategies for demand generation initiatives
- Manage and optimize the marketing technology stack and reporting tools to achieve strategic objectives
- Transform funnel management capabilities to enable review of leading performance indicators
- Monitor and analyze marketing signals such as campaign performance, lead volume, and funnel conversion rates to inform marketing strategy
- Operate cross-functionally with the broader Revenue Operations org and GTM leadership team
- Design and implement process improvements through automation and resource optimization
- Manage a team focused on delivering campaigns into market, managing BDR operational architecture, and maintaining and reporting on top of funnel data
- 7 years of marketing operations experience in B2B SaaS
- Proven experience managing MarTech stacks (e.g. Salesforce, Marketo, SalesLoft)
- Strong analytical skills with expertise in funnel metrics, ROI analysis, and performance reporting
- Experience working cross-functionally across the GTM organization
- Deep understanding of marketing automation and campaign management
- Strategic mindset with ability to translate data into actionable insights
- Excellence in project management and process optimization
- Bachelor's degree, MBA preferred
- Strong communication and stakeholder management skills
- Glia is an equal-opportunity employer. Glia does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.
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