What are the responsibilities and job description for the Marketing Data Analyst position at Global Payments Inc.?
Description
Job Summary
As a part of the Marketing Performance team, the Marketing Data Analyst will be a strategic partner to the marketing team, leveraging data-driven insights to shape and optimize marketing strategies. This role is integral to translating complex data into meaningful narratives that inform decision-making and drive business growth. The Marketing Data Analyst will focus on uncovering trends, identifying opportunities, and guiding data strategy through deep analysis and advanced data visualization. With a strong understanding of marketing metrics, the customer lifecycle, and industry best practices, this individual will collaborate closely with cross-functional teams to ensure that data-driven insights are at the forefront of marketing initiatives. The role requires a proactive approach to enhancing marketing performance through data exploration, reporting, and strategic recommendations.
Key Responsibilities
Job Summary
As a part of the Marketing Performance team, the Marketing Data Analyst will be a strategic partner to the marketing team, leveraging data-driven insights to shape and optimize marketing strategies. This role is integral to translating complex data into meaningful narratives that inform decision-making and drive business growth. The Marketing Data Analyst will focus on uncovering trends, identifying opportunities, and guiding data strategy through deep analysis and advanced data visualization. With a strong understanding of marketing metrics, the customer lifecycle, and industry best practices, this individual will collaborate closely with cross-functional teams to ensure that data-driven insights are at the forefront of marketing initiatives. The role requires a proactive approach to enhancing marketing performance through data exploration, reporting, and strategic recommendations.
Key Responsibilities
- Conduct data analysis to generate actionable insights that inform marketing strategies, decision-making, and performance improvements.
- Query, clean, and integrate data from multiple sources to prepare datasets for analysis and reporting.
- Build and maintain marketing reports, dashboards, and scorecards to track key performance indicators (KPIs) and marketing metrics.
- Perform forecasting, benchmarking, and exploratory analysis to identify trends, opportunities, and anomalies in marketing data.
- Utilize statistical techniques to validate findings, provide data-driven recommendations, and analyze the customer lifecycle to improve acquisition, retention, and engagement.
- Design and develop Tableau dashboards and other visualizations to effectively communicate insights to stakeholders.
- Collaborate with marketing stakeholders to optimize visualization requirements and ensure dashboards are user-friendly.
- Partner with BI and data teams to align data pipelines, integrations, and models with reporting needs, addressing data quality and governance issues.
- Support ad hoc analysis requests and the development of marketing scorecards and executive reports to assess marketing impact.
- Monitor key metrics, such as lead generation, conversion rates, customer acquisition cost (CAC), and return on marketing investment (ROMI).
- Maintain documentation of data analysis processes, reporting standards, and data visualization guidelines.
- Stay informed on marketing analytics trends and best practices to continually enhance the team’s capabilities.
- Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Data Science or a related field.
- 6 years of experience in data analysis, reporting, or business intelligence, preferably within a marketing context.
- Strong understanding of marketing metrics, the customer lifecycle, and marketing best practices.
- Experience with data visualization tools such as Tableau, Power BI, Looker, or similar platforms.
- Familiarity with querying and analyzing data from data warehouses (e.g., Snowflake, BigQuery) and advanced knowledge of data tools like Tableau, PowerBI, Looker, Salesforce Data Studio, Excel, and Power Query.
- Proficiency in SQL and python for querying databases and preparing data for analysis.
- Proficiency in data analysis techniques, including data cleansing, joining, and exploratory analysis.
- Experience with data visualization best practices and creating engaging visual reports and dashboards.
- Strong analytical and problem-solving skills, with attention to detail.
- Ability to communicate complex data concepts clearly to non-technical stakeholders.
- Familiarity with marketing automation platforms and CRM systems (e.g., Salesforce, Marketo, Pardot, etc).
- Knowledge of forecasting techniques and marketing analytics frameworks.
- ** Data Visualization experience, is a plus. Leveraging best practices and creating engaging & interactive visual reports and dashboards.
- ** Experience with Customer Data Platforms (CDPs) and data integration concepts, is a plus
- **Experience with data science tools and techniques, such as R or Python, is a plus.
- Bachelor's Degree
- Relevant Experience or Degree in: No specific field; Combination of relevant training and/ or experience in lieu of degree
- Typically Minimum 8 Years Relevant Exp
