What are the responsibilities and job description for the Event Manager position at Global Reserve Distribution?
Event Manager to lead our brand’s presence at trade shows, tastings and industry events across Minnesota and the greater U.S. This role will be instrumental in building brand awareness and strengthening our presence in the market.
Key Responsibilities:
Event Strategy & Execution:
- Develop and execute a event marketing strategy that aligns with business growth objectives.
- Plan and manage B2B and B2C events, pop-ups, industry trade shows, music festivals, and consumer sampling experiences.
- Oversee logistics, permitting, compliance, and execution for all events.
- Source, manage, and train brand ambassadors and event staff to represent Looner effectively.
Brand Awareness & Engagement:
- Ensure all events provide high-impact brand exposure and meet key marketing KPIs.
- Work with the marketing team to create engaging activations, branded merchandise, and social media campaigns tied to events.
- Build relationships with retailers, event organizers, and industry partners to secure strategic sponsorship and placement opportunities.
- Develop post-event reports with insights on performance, sales impact, and future opportunities.
Compliance & Operations:
- Ensure all events follow Minnesota THC laws and national regulations regarding product sampling, advertising, and distribution.
- Work with legal and compliance teams to navigate cannabis-related restrictions at various events.
- Maintain budgets, contracts, and operational plans for each activation.
Qualifications:
- 2 years of event management experience, preferably in cannabis/beverage.
- Ability to travel frequently across Minnesota and the U.S. for events.
- Experience in sponsorship negotiation, vendor management, and brand activations.
- Highly organized with strong budgeting and project management skills.
Preferred Qualifications:
- Experience working with venue partnerships, festivals, and nightlife activations.
Job Type: Full-time
Pay: $45,941.46 - $61,348.85 per year
Schedule:
- Monday to Friday
- Weekends as needed
Ability to Relocate:
- Minneapolis, MN 55432: Relocate before starting work (Required)
Work Location: In person
Salary : $45,941 - $61,349