What are the responsibilities and job description for the Brand Manager position at Global Technical Talent, an Inc. 5000 Company?
Job Title: Brand Manager/ SEO Manager, Petcare (B2B)
Contract Duration: 3 Months
Pay rate: Upto $50/hr
Location: Parsippany, NJ
Work Type: Hybrid, 2 days/week in the office or remote for the right candidate.
Job Description:
Global reach and impact
Innovative products and services
A collaborative and supportive culture
Opportunity to make a difference in animal health
24-15668: #gttjobs
Contract Duration: 3 Months
Pay rate: Upto $50/hr
Location: Parsippany, NJ
Work Type: Hybrid, 2 days/week in the office or remote for the right candidate.
Job Description:
- The SEO Manager plays a key role on the Portfolio Strategy & Activation team.
- They will support the execution of the SEO strategy for the Petcare Network under the guidance of the Senior Manager of content Marketing & SEO. He/she must be highly collaborative, detail-oriented, a self-starter, and a creative problem solver.
- Conducting SEO research. Conduct keyword research and competitor research, making suggestions for improvements and ensuring we’re not cannibalizing keywords or duplicating efforts across the business.
- Brand Manager improves technical SEO performance. Recommend fixes to the development team and track progress/results. Understand and improve crawling functions, site architecture, and site infrastructure.
- On-page SEO. Work with our development team and CMS to optimize all pages for search engines (keywords, metadata, tagging infrastructure, and structured data), update internal links, and optimize the site for page speed.
- Off-page SEO. Create and execute white-hat link-building/digital PR strategy, working with internal and external partners.
- Reporting and analytics. Perform monthly tracking for key programs and metrics. Update presentations as needed with current data and insights. Take a highly proactive approach in recommending and implementing tactics for continuous improvements. Monitor performance of key projects to optimize and find value.
- Project management. Create, monitor, and advance SEO-related projects to completion, working across teams to gather information and establish agile work.
- Communication and collaboration. Use effective and respectful communication skills to collaborate with colleagues (development team, UX team, digital operations team, content marketing, and customer marketing). Ability to explain technical SEO concepts to non-technical stakeholders and get buy-in.
- Bachelor’s degree required, preferably in Marketing, Technology, or a related field
- 6 years of SEO experience with a mixed technical and content focus
- Previous experience in the animal health industry or pharmaceuticals a plus (in-house or agency)
- A track record of SEO success with tangible metrics to show improvements
- Experience with Content Management Systems, SEO tools (SEMRush, Google Analytics, Search Console), and analytics tools (Google Analytics, Google Tag Manager, and Looker Studio)
- Stays up to date on SEO trends, algorithm updates, and best practices
- A passion for results and the ability to quickly adapt to change
- Proficient in Microsoft Office applications (Excel, PowerPoint, Outlook, and Teams)
- Intermediate HTML, CSS, JavaScript, and UX knowledge.
- Medical, Vision, and Dental Insurance Plans
- 401k Retirement Fund
- We are a global leader in animal health, dedicated to advancing care for animals worldwide. With over 70 years of experience, we offer a comprehensive portfolio of medicines, vaccines, diagnostics, and technologies to predict, prevent, detect, and treat animal illnesses.
- As a Fortune 500 company, we are committed to innovation and excellence. Our team of dedicated professionals works collaboratively to deliver solutions that make a difference in over 100 countries.
Global reach and impact
Innovative products and services
A collaborative and supportive culture
Opportunity to make a difference in animal health
24-15668: #gttjobs
Salary : $1 - $50
