What are the responsibilities and job description for the Marketing Strategist Job at Global Technical Talent in Oakland position at Global Technical Talent?
Job Title : Marketing Strategist – Marketing and Communications Strategist
Location : Oakland, CA
Duration : 12-month Contract
Work Type : Remote
Pay Range : $50 - $57 / Hr
Department Overview
Our client's Marketing and Communications department is responsible for the planning, development and execution of strategies, tactics, and customer communications that drive positive customer experiences and / or participation with products and program offerings.
This includes communications for service planning, safety and emergency preparedness, residential and business rate education energy efficiency, income qualifying programs, clean energy, transportation electrification, decarbonization and a variety of other initiatives designed to help customers understand their service and achieve their sustainability goals.
Position Summary
This role is responsible for crafting and executing marketing strategies to boost awareness and participation in resiliency and energy storage programs.
Key responsibilities include developing a marketing plan aligned with company goals and implementing outreach strategies for customer programs that support energy storage and resiliency.
Significant coordination with internal partners, external vendors, and stakeholders is required to ensure alignment, reconcile feedback, and provide ongoing support throughout the go-to-market and reporting phases.
You will collaborate closely with line-of-business product and program managers, Customer Experience and Insights, Customer Contact Centers, and external marketing and advertising agencies to implement best-in-class marketing campaigns and customer communications that meet business objectives and enhance customer experience.
About Resiliency and Energy Storage Programs
Offers several resiliency programs designed to support innovative and reliable energy solutions.
These programs provide financial assistance to customers who experience frequent power outages, both planned and unplanned, to help them acquire backup power options when needed.
Programs include the Generator Battery and Rebate Program, Permanent Battery Storage Rebate Program, Backup Power Transfer Program and Residential Storage Initiative. These programs can be managed in-house or by local third parties.
Responsibilities : Marketing specific
Develop and implement a marketing plan to promote Resiliency programs, including strategies, channels, messaging, and tactics.
Review and provide feedback on lead generation for external solutions providers like contractors and distributors.
Communicate activities and deliverables to internal stakeholders and recommend improvements as needed.
Coordinate project timelines and deliverables with project managers and optimize plans for roll-out.
Cross-functional Coordination
Provide guidance for the development of various creative outputs, including advertising, direct-to-customer marketing, sales presentations, turn-key communications, collateral, and web updates.
Collaborate with Marketing and Communications partners to create campaign and tactical briefs for external agencies that align with marketing plans. Ensure that briefs are consistent with program and messaging strategies.
Assist in the creation and editing of presentations and materials used for strategic planning.
Work closely with business partners to align outreach to desired program goal attainment through campaign development and execution.
Data-Driven Campaign Management and Reporting
Analyze campaign metrics and recommend optimizations to meet goals.
Establish data requirements for effective targeting with external agencies.
Ensure timely delivery of communications through prioritization and information-sharing.
Provide ongoing and ad hoc reports as management needs them.
Update senior leadership on program outreach status.
Qualifications
Minimum :
Bachelor's degree in marketing, Business, or related discipline, or equivalent work experience
5 years of experience managing the development and delivery of marketing materials, defining strategic objectives, setting metrics, and measuring performance
Desired :
Exceptional critical thinking skills to reach successful outcomes in ambiguous and dynamic situations.
Demonstrated project management skills.
Experience in Consumer marketing
Strong written communication skills with the ability to write content for marketing and communication materials, and business presentations.
Prior experience building, launching, and managing multi-channel marketing programs and campaigns, and with marketing automation platforms.
Proven ability to foster trust and collaborative partnerships with colleagues and internal stakeholders.
Analytical and organizational skills with excellent attention to detail.
Ability to work proactively and self-start in a fast-paced, team-driven environment.
Experience working in environmental or energy-related fields a plus.
Passion for clean energy and / or sustainability
Customer-first mindset
Top Things Looking For :
Marketing experience
Fit to job description
Notes :
The candidate will be required to go to Oakland upon request if within service territory. If the selected candidate is outside of the service territory the assignment will be 100% remote.
If the selected candidate is within service territory a laptop will be issued and any additional equipment needed / requested (monitor, mouse, keyboard, etc)
If the selected candidate is outside of the service territory the respective supplier must provide a laptop for assignment and any additional equipment needed or requested. Cell phone to be provided.
Only submit candidates local and residing in California.
Our client is an Affirmative Action and Equal Employment Opportunity employer that actively pursues and hires a diverse workforce.
All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability status, medical condition, protected veteran status, marital status, pregnancy, sexual orientation, gender, gender identity, gender expression, genetic information or any other factor that is not related to the job.
Benefits :
Medical, Vision, and Dental Insurance Plans
401k Retirement Fund
About The Company :
Leading natural gas and electric energy company serving millions of customers across the United States. Offers reliable energy delivery and a positive work environment. Join our team and make a difference in your community.
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