What are the responsibilities and job description for the B2B Content Strategy Manager Job at Globe Telecom, Inc. in Mission position at Globe Telecom, Inc.?
B2B Content Strategy Manager
Apply locations 26F The Globe Tower
Time type Full time
Posted on Posted 2 Days Ago
Time left to apply End Date : January 31, 2025 (30 days left to apply)
Job requisition id R0000014694
At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
Develop and execute data-driven content strategies that align with brand messaging and business objectives, creating high-impact, targeted content to engage and convert B2B audiences while collaborating cross-functionally to drive thought leadership and growth.
DUTIES AND RESPONSIBILITIES :
Content Strategy Development :
Lead the creation and execution of a comprehensive B2B content strategy that aligns with business objectives and brand messaging.
Identify and use information to create competitive advantage of Globe Business through a robust content strategy and plan.
Hand in hand with the Brand Lead and Segments teams, identify key audience segments and develop tailored content plan that addresses their specific pain points, interests, and needs.
Working with Brand Lead and Solutions Lead to develop and maintain a content calendar that aligns with marketing campaigns, product launches, and industry trends.
Cross-Functional Collaboration :
Perform content audit by ensuring consistency and cohesiveness in messaging, tone, voice across all B2B content, ensuring all communications strategy are aligned with the overall content strategy and pillars set by the brand.
Thought Leadership & Industry Trends :
Stay updated on industry news, emerging technologies, and competitors’ content strategies to identify opportunities for differentiation.
Position the brand as a thought leader in the industry by identifying strong content pillars, setting discipline for the brand messaging across departments, campaigns and channels.
Performance Metrics & Reporting :
Track and analyze content performance using tools like Google Analytics, HubSpot, or other content management systems (CMS); provide regular reports on content KPIs, including engagement and lead generation.
Use data-driven insights to adjust and optimize the content strategy.
Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants. Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here.
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
About Us
Globe Telecom, Inc.(Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most.
Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie’s New York.
Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.
Purpose
In everything we do, we treat people right to create a Globe of Good.
Vision
We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.
Mission
We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.
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