What are the responsibilities and job description for the Marketing Campaigns Lead position at Globe Telecom, Inc.?
At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Job Description
The Marketing Campaign Specialist is responsible for planning, executing, and assessing integrated marketing campaigns across digital and offline channels. The role exists to drive brand awareness, engagement, and lead generation by leveraging expertise in SEO, SEM, press releases, social media, sponsorships, and events management. Operating within the marketing strategies defined by the department, the specialist ensures campaigns align with brand objectives and target audiences, aiming for measurable growth in visibility and conversions.Professional Background and Experience
Bachelor’s degree in Integrated Marketing Communications, Marketing, or a related field.3-5 years of experience in marketing, with a strong focus on digital marketing.Professional Qualifications & Training
Certification in Digital Marketing (e.g., Google Ads Certification, HubSpot Content Marketing Certification) is preferred.PR or Media Relations certification can be an added advantage.Knowledge and Skills
Digital Marketing Strategy : Expertise in planning and managing marketing campaigns across digital platforms with tailored messages to engage specific audiences.Content Creation and Copywriting : Expertise in crafting engaging content for ads, social media, and other marketing materials.Analytics and Data Interpretation : Ability to analyze and derive insights from campaign data using analytics tools to optimize performance and measure ROI.Customer Journey Mapping : Understanding how to map the customer journey and create effective marketing touchpoints for a consistent brand experience.Brand Management : Skills in maintaining brand consistency and building brand awareness through strategic PR and media engagement.Project Management Skills : Capability to plan and manage multiple campaigns simultaneously, ensuring timely execution and staying within budget.Marketing Technology Proficiency : Knowledge of CRM tools for managing leads and content management systems for website updates and landing pages.Industry Trends Awareness : Staying current with new digital marketing trends, platform updates, and changes in consumer behavior to adapt strategies accordingly.Competencies
Digital Marketing Proficiency : Ability to execute and manage digital campaigns across SEO, SEM, and social media channels.Analytical Skills : Competent in using data analytics tools to track, measure, and optimize campaign performance.Communication Skills : Excellent verbal and written communication, facilitating collaboration with internal and external stakeholders.Key Duties and Responsibilities
Campaign Planning & Execution :
Develop comprehensive marketing plans and execute across digital and offline channels; ensure alignment with brand objectives and audience targeting.Digital Marketing :
Implement SEO strategies, manage SEM campaigns, and create social media content to drive traffic and conversions.Content Creation & Design :
Write compelling copy and design graphics using tools like Adobe Photoshop and Illustrator; produce video content for various marketing needs.PR and Media Relations :
Develop PR strategies, draft press releases, and build relationships with media outlets to enhance brand reputation.Events & Sponsorships :
Plan and manage events such as webinars and product launches; secure and manage sponsorships to support campaign objectives.Campaign Evaluation :
Track campaign performance, analyze metrics, and prepare reports with insights for future optimization.Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants. Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.About Us Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices.Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.In everything we do, we treat people right to create a Globe of Good.We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.
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