Product Marketing Manager I - Social Media

Why GM Financial? 

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Our Purpose: We pioneer the innovations that move and connect people to what matters.

About the role

We’re on the hunt for a Product Marketing Manager I - Social Media who is not just a passionate storyteller but also thrives on crafting creative social content that drives awareness, elevates our brand, boosts affinity, and earns enthusiastic engagement from customers and consumers. This role is fueled by creativity and enthusiasm. You will work with the Social Media Manager to create static and video content for our social platforms. You will collaborate cross-functionally with key business stakeholders, developers, UX designers, marketers, analytics teams, and operations leaders to refine and implement strategies that support our business goals. You will partner with our research and analytics team to glean actionable insights and ensure our social media efforts are data-informed and impactful. In partnership with our Social Care team and the Social Media Manager, you will monitor activity on our social channels, gaining a deep understanding of customer wants, needs, and expectations. You will play an important role in online community management by engaging users, finding solutions and escalating issues as necessary. Above all, you will be a champion for GM Financial’s social media identity. You will be recognized as an expert in social media and a fierce advocate for putting the customer at the center of everything we do.

In this role you will:

• Ideate, produce, create, edit and implement content for social media channels, including Meta, TikTok, LinkedIn, Indeed/Glassdoor, and Google
• Partner with Social Media Manager and Social Care team to manage online communities and social channels, ensuring users receive a response and issues are addressed in a timely fashion
• Execute high profile marketing initiatives that align with the business needs and create an exceptional customer experience.
• Work with cross-functional teams to ensure on-time delivery of campaigns and initiatives.
• Work directly with the product managers and marketing team members to plan and implement goals, strategies, and campaigns around our products and other consumer touchpoints.
• Build and manage communications and relationships with key stakeholders and other influencers who contribute to the definition and ongoing support of B2C/B2B strategies.
• Influence high-level prioritization of marketing initiatives to ensure the best business results.
• Participate in the planning for the future direction of B2C/B2B channels and features.
• Measure, assess and report on the effectiveness of campaigns and the various tactics and collateral assets.
• Understand the vision, strategic priorities and goals of the organization, translating them into a roadmap of features and enhancements that provide remarkable customer experiences.

What makes you a dream candidate?

• Experience in social media and content creation
• Experience working within a matrix organization and collaborating with business stakeholders, user experience teams, project managers, developers, etc
• A proven track record of completing tasks and projects on time and on budget
• Proven ability to develop and create engaging content, specifically video, for social media
• Experience with Adobe Creative Suite, particularly Adobe Express, Photoshop and Premiere Pro a plus
• Experience with social media care tool Khoros Care a plus
• Ability to assemble and interpret data to create business insights.
• Good interpersonal, communication (verbal and written), cross-collaboration and team skills.
• Ability to adapt and change as need and multitask while staying focused on the needed business outcome.
• Ability to understand complex issues and identify and communicate the situation at a high level.

Experience:

• Bachelor’s Degree in related field or equivalent experience required
• 1-3 years of experience as a social media specialist, content creator or similar

What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.

Our Culture: Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Compensation: Competitive pay and bonus eligibility 

Work Life Balance: Flexible hybrid work environment, 2-days a week in office

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