What are the responsibilities and job description for the Marketing Director position at GM Management, LLC?
Job Overview
We are seeking a dynamic and results-driven Director of Marketing to lead our marketing team and develop innovative strategies that drive brand awareness and customer engagement. The ideal candidate will have a strong background in digital marketing and a proven track record in performance marketing, advertising, and content creation. This role requires a creative thinker with excellent leadership skills who can effectively manage multiple projects while fostering collaboration across departments.
Duties
- Develop and implement comprehensive marketing strategies to enhance brand visibility and market share.
- Oversee all aspects of advertising campaigns, including digital, print, and email marketing initiatives.
- Utilize performance marketing techniques to analyze campaign effectiveness and optimize for better results.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Manage the marketing automation processes to streamline operations and improve customer engagement.
- Collaborate with product management teams to align marketing efforts with product launches and promotions.
- Create engaging content for various platforms, including website (WordPress), social media, email newsletters, and print materials.
- Lead the marketing team by providing guidance, mentorship, and support to ensure high-quality output.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- Proven experience in a senior marketing role with a strong focus on digital marketing strategies.
- Proficiency in advertising techniques and performance marketing analytics.
- Experience with email marketing platforms and automation tools.
- Familiarity with WordPress for website management and content updates.
- Strong skills in research methodologies to inform strategic decisions.
- Excellent communication skills with the ability to present ideas clearly to stakeholders at all levels.
- Demonstrated ability to manage multiple projects simultaneously while meeting deadlines.
We invite qualified candidates who are passionate about driving results through innovative marketing strategies to apply for this exciting opportunity.
Job Type: Full-time
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Education:
- Bachelor's (Required)
Experience:
- Marketing: 2 years (Required)
Ability to Commute:
- Pigeon Forge, TN 37863 (Required)
Ability to Relocate:
- Pigeon Forge, TN 37863: Relocate before starting work (Required)
Work Location: In person
