What are the responsibilities and job description for the Paid Media Specialist Job at Go Local Interactive, LLC in Overland Park position at Go Local Interactive, LLC?
Paid Media Specialist
Job Description
As a Paid Media Specialist, you lead the implementation and optimization of your client’s paid search (PPC) marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned client’s campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and occasionally travel to meet with them face-to-face. As you analyze campaigns and implement optimizations, you will successfully meet your client’s KPI’s. Your ability to provide unique solutions for both your clients and the company will produce great results!
Job Expectations
- Manage and be a point of contact for assigned client paid media accounts
- Identify and implement paid media tactics and best practices, including search, display, remarketing, social and video ads
- Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI
- Support the New Business and Strategy Departments with sales, organic growth, and client retention
- Delegate tasks to Paid Media Coordinators and Assistants when appropriate
- Pull, analyze, organize, and interpret data
- Clearly and consistently communicate between internal product teams and external clients
- Research and stay up-to-date on marketing trends
Job Qualifications
Requirements
Required Experience
Physical Requirements
Travel
Schedule
Benefits
Perks
Go Local Interactive is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Need Assistance? If you require assistance or reasonable accommodation for any part of the application or hiring process, please submit your request by email to careers@golocalinteractive.com. This contact information is for accommodation requests only, and should not be used to inquire about the status of applications.
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