Marketing and Media Specialist

About Go Powertrain:

Go Powertrain is a leading provider of high-quality automotive powertrain

components, including engines, transmissions, and driveline products. We are

dedicated to delivering superior customer service and reliable solutions to our clients

in the automotive repair and service industry.

Position Overview:

We are seeking a dynamic Marketing and Media Specialist to develop, execute, and manage

marketing strategies that enhance brand visibility, drive engagement, and support business

growth. This role involves content creation, digital marketing, media planning, and campaign

execution across multiple channels. The ideal candidate is a creative thinker with a strategic

mindset who can leverage data to optimize marketing efforts.

To market effectively, the Marketing and Media Specialist must develop a strong

understanding of our powertrain products, industry trends, and customer needs. This

knowledge will be essential for creating compelling messaging, engaging content, and targeted

campaigns that drive results.

Key Responsibilities:

Marketing Strategy & Campaign Execution

 Develop and implement multi-channel marketing campaigns to support brand awareness and lead generation.

 Collaborate with internal teams to align marketing initiatives with business goals.

 Conduct industry research to understand powertrain products, customer pain points, and market trends.

 Analyze customer insights to tailor marketing strategies effectively.

Product Knowledge & Brand Messaging

 Learn and understand powertrain products, their applications, and key differentiators to craft compelling marketing messages.

 Work closely with product and sales teams to translate technical details into clear,

customer-friendly content.

 Ensure marketing materials accurately convey product benefits, features, and value

propositions. Content Creation & Digital Marketing

 Develop engaging content for websites, social media, email campaigns, and digital

platforms.

 Manage social media platforms, creating and scheduling content that resonates with our

audience.

 Optimize website content and campaigns for SEO and SEM to drive organic and paid

traffic.

 Plan and execute digital advertising and social media campaigns to generate leads.

Media Planning & Public Relations

 Develop relationships with media outlets, influencers, and industry partners to expand

brand reach.

 Coordinate and manage media buys, sponsorships, and public relations efforts.

 Write and distribute press releases, articles, and media communications.

Analytics & Performance Optimization

 Track and analyze campaign performance using analytics tools to measure ROI.

 Prepare reports on key marketing metrics and suggest improvements based on data-

driven insights.

Qualifications & Skills:

 Bachelor’s degree in Marketing, Communications, Advertising, or a related field.

 2 years of experience in marketing, media management, or digital marketing.

 Strong knowledge of digital marketing strategies, including SEO, SEM, PPC, and social

media advertising.

 Ability to learn and understand technical products, particularly within the powertrain

industry.

 Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, and email

marketing platforms.

 Experience with graphic design software (Adobe Creative Suite, Canva) is a plus.

 Excellent communication, storytelling, and copywriting skills.

 Ability to work in a fast-paced environment, manage multiple projects, and meet

deadlines.

Why Join Go Powertrain?

 Competitive salary and benefits package.

 Opportunity to work with a leading brand in the automotive powertrain industry.

 Supportive team environment with opportunities for professional growth.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person

Salary : $55,000 - $75,000