What are the responsibilities and job description for the Field Marketing Manager position at Go To Services?
Job Description
Where you’ll work :
US - This is a remote-centric position. GoTo is open to hiring within the United States.
Marketing at GoTo
GoTo is actively searching for a Field Marketing Manager to join our organization. In this role, you will be responsible for leading Field Marketing activities in North America, with a particular focus on virtual events, in-person events, and account-based marketing tactics to support our Sales team. You will also play a central role in enabling our Sales team to follow up on Marketing-Qualified Leads (MQLs) and in creating a feedback loop between Sales and Marketing. In this role, your ultimate goal will be driving marketing-generated pipeline and revenue for our portfolio of IT solutions (including LogMeIn Rescue and GoTo Resolve).
Your Day to Day
As a Field Marketing Manager, you will :
Own the end-to-end strategy and execution for virtual and in-person events each quarter, including audience definition, run of show, logistics and staffing, event promotion, sales enablement, and reporting
Manage the quarterly Field Marketing budget,determining the best investment strategy to build pipeline and revenue in-quarter by forecasting the results for your investments
Build and nurture relationships with the North America Sales team to gain alignment on marketing plans, ensure proper lead follow-up, and launch outbound efforts to achieve targets
Provide regular reporting to Marketing and Sales leadership about lead generation, on-time follow up, number of touches, conversions to opportunities, and more with the goal of assessing overall performance and identifying opportunities for improvement
Support GoTo’s implementation of account-based marketing by partnering with Integrated Marketing and Sales to incorporate events and gifting into our 1 : Few and 1 : 1 campaigns
What We’re Looking For
As a Field Marketing Manager, your background will look like :
2-3 years of FieldMarketing experience with a track record of working well with Sales teams
Experience with promotingSaaS products to IT or MSP audiences
Experience with managing campaigns from end-to-end, especially virtual and in-person events
Experience with owning and delivering lead, pipeline, and revenue targets
Understanding of relevant technology (Salesforce, Tableau, GoTo Webinar, 6Sense, Reachdesk)
Exceptional communication skills (interpersonal, written & verbal)
Detail oriented & process driven while also being able to think creatively to solve problems
At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.
Learn More. ()
Salary range : 64,500.00 - 80,500.00 - 96,500.00 USD Annual
The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.
GoTo’s flexible-work software – including GoTo Connect, GoTo Resolve, Rescue, Central, and more – is built for small and medium-sized business IT departments, but powerful enough for the enterprise. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well-spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric company’s physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond.
GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS / HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and / or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.
Salary : $80,500 - $96,500
