What are the responsibilities and job description for the Media Public Relations Specialist position at GOBankingRates?
ABOUT THE ROLE
GOBankingRates is seeking a motivated Media Outreach Specialist who can play a pivotal role in building brand authority and increasing traffic to GOBankingRates.com.
The Media Outreach team is responsible for creating high-quality, data-driven campaigns that result in top-tier local and national media coverage. As a Media Outreach Specialist, you will achieve success by collaborating across multiple teams, including Research, Editorial, Syndication Partnerships, and SEO.
The Media Outreach Specialist should have a clear understanding of what makes personal finance content newsworthy and experience using data to secure backlinks. This is an exciting chance to join a growing and high-performing function within an established media company!
HOW YOU'LL MAKE AN IMPACT
- Take ownership of the local media outreach strategy, resulting in increased domain authority and traffic to GOBankingRates.com.
- Lead weekly competitor monitoring and use insights to establish a larger share of voice on key personal finance topics.
- Lead our media monitoring efforts with data tracking software such as Cision, Google Analytics, and Tableau.
- Contributing to the quality of our original research and survey program by collaborating across multiple teams, including Editorial, Research, Product, and Design.
- Partner with the SEO team to build backlink strategies that achieve our goals for domain authority and topical authority across key financial categories.
- Help secure backlinks from non-media external key partners, such as banks and other financial institutions.
- Prepare regular reports on backlink health and earned traffic.
- Respond to media inquiries, coordinate interviews, and provide support with press releases when necessary.
WHAT YOU'LL NEED
- 3 years of experience in digital public relations or outreach.
- Experience working with Research and/or Editorial teams to create newsworthy content.
- Experience pitching to local media.
- Proficient with Media Monitoring software, such as Cision, Meltwater, Muckrack, or something similar.
- Experience and strong ability to work cross-functionally across teams within an organization.
- Strong understanding of how outreach supports SEO success.
- Strong organizational skills and attention to detail
- Strong communication, both written and verbal, and ability to lead meetings.
HOW YOU'LL LEVEL UP
- Established relationships with local media.
- Proven track record (1 yr) of leveraging original research to achieve results.
- Experience working with an editorial team at a digital media brand, digital media agency, or in a newsroom.
- Background or passion for personal finance.
