Senior Managing Editor, SEO (100% Remote, Anywhere in the USA)

Job Description

Job Description

GOBankingRates.com is a leading destination for personal finance news and information.

Launched by Jeff Bartlett and Brett Rossmann in 2004, GOBankingRates (formerly ConsumerTrack) connects people with products and services that help them to lead a richer life.

We are a multi-media content platform covering all aspects of your personal finance journey. Our curated editorial content, videos and podcasts utilize expert insight to teach readers the six key principles of financial literacy : how to earn, save, invest, spend, borrow and protect money. We strive to give readers the confidence they need to feel empowered about making smart financial decisions today, tomorrow and into the future.

ABOUT THE ROLE

As a Senior Managing Editor of SEO on our Audience Development team, you will play a pivotal role in shaping an SEO-first editorial strategy that prioritizes authenticity, EEAT, and operational excellence. Our business is in an exciting stage of growth, offering a unique opportunity to lead impactful initiatives that elevate our editorial process and drive audience engagement to new heights. To be successful in this role, you must be obsessed with the deep value data brings to the editorial process and have core competencies in managing an SEO editorial staff that straddles financial categories at different stages of business maturity.

We offer a salary in the range of $120,000 - $140,000 annually, depending on job-related knowledge, skills, experience, and location.

HOW YOU'LL MAKE AN IMPACT

• Develop and lead the execution of an SEO-first operational playbook for editorial. Define operational metrics (e.g. productivity, throughput, and standards of excellence), manage your team to them, and leverage workflow data to optimize internal process and output to drive peak efficiency. Achieve defined quarterly goals related to optimizing portions of the SEO Editorial library.
• Build an SEO-first editorial culture grounded in data-driven insights, leveraging emerging technologies (e.g. AI Assist tools) to uplevel the quality / helpfulness of our SEO editorial content and workflow efficiencies. Guide the team to consistently meet content production goals, ensuring high-quality outputs that align with strategic objectives.
• Evaluate and refine SEO workflows, building hypotheses for automation tools like Jira and SEMRush to drive productivity and optimize editorial processes.
• Collaborate with Audience Development leadership, Brand, and Features Editorial teams to architect brand identities, tones, personalities, etc – with ownership of the continuity of this strategy in our SEO editorial across our suite of domains. Deliver on tactical SEO strategies that align with the SEO-driven content roadmap and achieve key objectives,
• Work closely with SEO, Design, and Product teams to ensure page components align with EEAT strategy, supporting high-quality content creation and audience engagement.
• Lead and manage the day-to-day workflow and budget for the SEO Editorial team, which consists of 5 internal employees and an extended network of freelance personal finance experts. Own the freelance budget, assessing freelancer quality, and aligning resources with quarterly and long-term content goals.
• Cultivate freelancer network of subject matter experts to contribute to the helpfulness and authority of our content across financial categories.
• Partner with SEO leadership to build comprehensive quarterly content roadmaps for our domains and financial categories that capture our target consumer in the SERP. Incorporate into the strategy how different page types capture consumer intent, including Best Of, Review, and Articles.
• Partner with product and engineering stakeholders when applicable to ensure that new bodies of work attached to our CMS are executed to uphold the needs of our Editorial team and maintained to embrace the latest technology opportunities for workflow optimization (e.g. AI).

WHAT YOU'LL NEED

Benefits

Please Note : While GOBankingRates is proud to offer an extensive range of benefits, not all of these benefits apply to Freelancers, Contractors, or Interns. We encourage you to explore the opportunities that align with your career goals and connect with us to learn more about specific offerings for your role.

We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Salary : $120,000 - $140,000