What are the responsibilities and job description for the Director, Marketing position at Goddard Technologies, Inc.?
Our Mission :
Through inspired engineering and design, we deliver outstanding solutions that positively impact lives. We use an interdisciplinary development process that combines our diverse engineering experience with creative industrial design solutions. We succeed when our partners succeed – it's all about solving the most complex challenges by creating transformative technology.
Our Culture and People :
At Goddard, our most important asset is our people. We don"t just work together; we thrive together. We foster a culture of collaboration, continuous learning, and mutual support. We believe in taking exceptionally good care of each other because great teams build great solutions. If you are someone who embodies the values of accountability, inspiration, dedication, efficiency, innovation, integrity, quality, and reliability, we want you on our team. Come be a part of a workplace where your ideas are valued, your growth is encouraged, and your contributions make a real impact. Join us in shaping the future of transformative technology – together.
The Role :
As the Director of Marketing at Goddard Technologies, you will serve as a strategic leader responsible for driving the company's marketing strategy and execution to fuel growth and brand recognition. You'll play a pivotal role in developing marketing programs that align with the company's mission of providing turn-key services for product development, industrial design, and low-volume manufacturing to clients across the medical device, industrial automation, and robotics industries.
You will oversee all aspects of marketing, including brand positioning, digital and traditional marketing campaigns, content strategy, social media, public relations and event marketing, ensuring a cohesive approach across all platforms. This leadership role requires a strategic mindset, a collaborative approach, and a passion for driving measurable results. This is a hybrid position based out of our Beverly, MA or San Diego, CA locations, with a minimum of two days a week in-office.
- Develop and execute Goddard's marketing strategy. Conduct market research, design and implement marketing strategies that support revenue growth, customer acquisition, and brand visibility across digital, social, and traditional channels.
- Oversee demand generation. Lead initiatives for lead generation, content marketing, and targeted campaigns, ensuring alignment with sales goals and nurturing the customer journey.
- Drive brand positioning. Define and communicate Goddard's brand voice and messaging to position the company as a leader in engineering design services.
- Optimize digital marketing efforts. Manage digital marketing strategies, including SEO, SEM, social media, and email marketing, ensuring data-driven approaches to maximize ROI.
- Work with external vendors as needed for support of Goddard content, website, SEO, etc.
- Collaborate with cross-functional teams. Work closely with sales, product development and customer success teams to align marketing efforts with sales initiatives and customer feedback.
- Measure and analyze performance : Track KPIs, analyze campaign performance, and leverage insights to continuously improve marketing effectiveness.
- Inspire, guide, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
- Support sales on key opportunities as a thought leader and market expert.
- Identify and foster strategic partnerships with industry influencers and relevant associations.
- Manage exhibition directory and logistics of booth equipment with input from Sales. Regularly attend industry conferences and trade shows to stay well-connected, networked, and informed about industry trends and opportunities.
Qualifications :
Our Benefits :
Flexible Time Off : Enjoy some well-deserved rest and relaxation with our Flexible Time Off schedule and 10 paid holidays.
Retirement Savings : Invest in your future with a 401(k)-retirement plan with profit sharing contribution.
Health Coverage : Access to comprehensive medical, dental, and vision insurance for you and your family.
Family Support : We are in support of establishing Families, Goddard offer 6 weeks fully paid parental leave with support of PFML state programs.
Company Engagement : Engage with your colleagues through a variety of regular company and team events, including our weekly social hours, Athletic Club outings, and department outings.
The pay range for this role is :
135,000 - 150,000 USD per year(Beverly Office)
135,000 - 150,000 USD per year(San Diego Office)
PI257000106
Salary : $135,000 - $150,000