What are the responsibilities and job description for the Marketing Lead Management and Salesforce Administrator position at GOGcG?
Overview
GCG Automation and Factory Solutions (AFS) is seeking a skilled
Lead Management & Salesforce Administrator
to oversee and optimize our lead generation process while maintaining and enhancing the operation of our CRM platform (Salesforce) . In this critical role, you'll provide Salesforce end user support to sales and customer service teams across the division. You'll also work closely with our marketing team to efficiently capture, manage, assign, and track sales leads coming by way of vendors, company websites, email campaigns, and trade shows.
To be successful in this role, you'll bring a unique blend of CRM administration experience and a strong understanding of marketing, sales, and customer support processes. If you are a detail-oriented, results-driven individual looking for an opportunity to grow your career in marketing and sales operations, apply now!
This position offers a hybrid work arrangement reporting into our offices in either Cranberry Township, PA or Germantown, WI.
What you'll do
Lead Management ResponsibilitiesAdminister the efficient and accurate import of all leads generated from marketing activities both internal and external to GCGCreate, track, and analyze marketing KPIs and ROI to optimize campaign performanceCoordinate with sales teams to ensure efficient handoff of marketing qualified leads (MQLs)Implement and manage marketing automation tools to streamline lead management processesProvide timely feedback and updates to external vendor-provided leadsUtilize business research and contact database tools to create target account and contact lists for marketing campaignsMonitor and report on marketing activities and results to stakeholdersSalesforce Administrator Responsibilities
Manage and maintain Salesforce CRM, including user accounts, profiles, permissions, and security settingsTroubleshoot and resolve Salesforce-related issues and provide end-user support and trainingCustomize Salesforce as needed to meet business needs, including creating reports, dashboards, workflows, and process automationWhat you'll bring
Education
Preferred : Bachelor's degree in Marketing, Business, or a related fieldExperience
Proven experience working with and administering the Salesforce CRM platformStrong analytical and data-driven decision-making skillsExcellent project management and organizational abilitiesOutstanding written and verbal communication skillsExperience with content creation and management across various platformsDesired Skills
Familiarity with SEO and PPC advertisingFamiliarity with marketing integration servicesSpecific marketing experience in industrial automation, industrial distribution, or similar industriesProven track record of successful lead generation campaignsWhat we offer
Competitive annual salary, based on applicable experienceRobust and affordable benefits options, including medical, dental, vision, life insurance, short and long-term disability insurance, and morePTO plan with company paid holidays401K with employer contributionAn employee-centric company that values and truly appreciates our most important asset : You!
About GCG AFS
GCG Automation & Factory Solutions is dedicated to advancing the growth of light industry automation and factory solutions across key verticals in North America. With a comprehensive product and service offering that spans the entire automation value chain, our customers trust us as a reliable partner to meet their diverse needs. Our strength lies in our deep technical expertise and specialized knowledge of the products we offer. This enables us to support customers in deploying and delivering high-quality, efficient solutions tailored to their specific requirements. Our commitment to providing an exceptional customer experience-marked by responsiveness, reliability, and personalized service-sets us apart as the supplier of choice in the industry.
GCG is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
These duties and responsibilities listed above are judged to be "essential functions" in terms of the Americans With Disabilities Act, or ADA. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and / or ability required. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Furthermore, the above statements are intended to describe the general nature and level of work being performed by a person in this position. They are not to be construed as an exhaustive list of all duties that may be performed by such a person.
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