What are the responsibilities and job description for the Marketing Data Analyst position at GOJO Industries?
Information about #31995 Marketing Data Analyst
Formulated to Care
For more than 75 years, GOJO, Makers of PURELL has been powered by people who are energized by helping the world experience greater health and well-being.
The positive impact of our PURELL hand and surface hygiene solutions is driven by our global community of highly collaborative and talented team members who love to learn, innovate, care for each other, and deliver our Purpose of Saving Lives and Making Life Better.
As a data analyst supporting the sales and marketing teams, you will play a crucial role in extracting insights from data, providing actionable recommendations, and supporting data-driven decision-making across our marketing initiatives. You will also be responsible for assisting in administrative duties for several marketing technology tools in our tech stack.
Data Exploration and Analysis:
- Collect, clean, and analyze data from various sources, including marketing campaigns, customer behavior, and sales pipeline and performance.
- Identify trends, patterns, and anomalies to inform marketing strategies.
- Collaborate with cross-functional teams to define data requirements and KPIs.
Reporting and Visualization:
- Create interactive dashboards and reports using various BI tools, including Power BI.
- Visualize marketing performance metrics, conversion rates, customer segmentation, and campaign effectiveness.
- Monitor key performance indicators (KPIs) related to marketing campaigns.
Data Governance and Quality Assurance:
- Ensure data accuracy, consistency, and integrity.
- Develop and maintain data dictionaries and documentation.
- Collaborate with IT and data engineering teams to enhance data pipelines.
- Troubleshoot and resolve software and data issues
Tool Integrations
- We use several marketing and sales tools in our tech stack. This role will include assisting in setting up and troubleshooting technical integration points.
- Be able to partner with vendors and complete online learning to understand integrations and set up of tools like Outreach IO, ZoomInfo, and marketing analytics tools.
- Bachelor's degree in a STEM focused field such as mathematics or analytics preferred; with degree minimum of one year of experience in Power BI or similar data visualization tool required
- In lieu of degree, minimum three years' experience in Power BI or similar visualization tools
- Experience in learning new skills on your own by studying resources and practicing independently
- Strong analytical skills and experience with SQL a plus
- Excellent communication skills to convey complex findings to non-technical stakeholders
- Basic understanding of database technologies and warehouses
- Preferred Qualifications:
- Experience in digital marketing, e-commerce, sales data or customer analytics
- Familiarity with web analytics tools (e.g., Google Analytics)
- This role does not supervise other GOJO team members
- Supervision provided by Sales and Marketing Analytics Director
To Apply:
To apply for this position, please complete the online application process. You will have an opportunity to include your resume and a cover letter. GOJO is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or status as an individual with a disability. Applicants must be lawfully authorized to work in the United States.
Recruiters, Search Agencies or others referring candidates to GOJO Industries, Inc. without written authorization from GOJO Industries, Inc. Human Resources will not be compensated in any way for their online referral even if GOJO Industries, Inc. hires the candidate. GOJO does not seek or respond to unsolicited resumes for positions that are not listed in the Careers section.
