Customer Marketing Analyst - Transportation

Headquartered in Dublin, Ohio, Goken America is an Engineering Services and Product Development company founded in 2004. At Goken America we strive to expand and deliver upon our company motto of “Creating Something Different”. We are continually striving to strengthen our organization, and are always seeking talented individuals who have a strong desire to work in an environment where they can make a difference.

Our “Vision” is to empower our associates to affect change wherever change is needed. Our “Mission” is that in building trust we foster greatness in our people, excellence in our clients and impact in our communities.

Goken America provides an excellent benefits package, one month of paid time off per year and a very competitive compensation plan. In addition, when applicable, we will also provide relocation assistance, temporary housing, visa support and other fringe benefits.

This role will work within the Strategic Product Planning organization in the Heavy Truck industry on the Portfolio/Market Intelligence team. This role will build market, customer, competitive and technology insights.

Responsibilities

• Lead customer surveys and market research activities focused on the North American market
• Collaborate with internal stakeholders to define research objectives and coordinate with market research suppliers to execute surveys
• Conduct regular surveys with truck drivers and fleet owners, covering topics such as the truck products, technologies, and business strategies
• Analyze industry trends, evolving technologies, and the competitive landscape as part of research efforts
• Contribute insights to support other Trucks markets beyond North America
• Deliver actionable insights into product performance, customer preferences, behaviors, and future needs
• Partner with Strategic Product Planners to incorporate market intelligence into long-term product plans
  
  
  
  

Requirements

• Bachelor’s or Master’s degree in relevant fields.
• Excellent analytical skills and the ability to synthesize and communicate complex interactions.
• Effective communication and story-telling skills and have experience in adapting your communication to the audience. Patience and rigor are also part of your strengths
• Collaborate effectively with others and have considerable experience on taking the lead on complex tasks or working groups
• Experience in background in market research and survey methodology.
• Experience in analyzing customer data and deriving meaningful insights
• Knowledge in the heavy truck and/or automotive markets and customer behavior is a definite asset
  
  
  
  

Goken America (“Goken”) is committed to Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, marital status, or any other applicable protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is, in simple terms, a change in the way things are typically done which will ensure an equal employment opportunity. Please inform Goken’s personnel representative if you need assistance completing this application or to otherwise participate in the application process.