Social Media Coordinator and Content Creator

Goldblatt Singer, St. Louis’ leading personal injury law firm, seeks an experienced and exceptional social media coordinator and content creator. As a prominent firm, we recognize the significance of effective digital communication and ongoing engagement with our current and prospective clients. The ideal candidate will have a passion for storytelling, a deep understanding of social media platforms, and the ability to craft engaging content that resonates with our audiences.

Responsibilities

• Develop and execute a social media content calendar and strategies to increase Goldblatt Singer brand awareness and engagement.

• Create original, engaging video and static content for existing and future social media platforms including, but not limited to: LinkedIn, YouTube, Instagram, Facebook, X, and TikTok.

• Write high-quality content including annual and monthly content calendars; social media posts; blog posts; articles; newsletters, and press releases that educate, inform, and engage prospective, current and former clients.

• Create and edit short-form video content for social platforms, especially Reels and TikTok.

• Post approved social media content to social media channels using a post platform and/or post to native channels.

• Leverage Canva templates to create social media posts that adhere to G S brand standards.

• Monitor social media channels for trending personal injury attorney topics, news and conversations.

• Partner with our marketing agencies to develop video content that enhances our online presence and brand identity.

• Consolidate basic success metrics on social media posts, e.g., impressions, engagements, comments, etc. Provide insight on areas for content improvement.

• Collaborate with our marketing agencies to develop and execute social media strategies that align with the firm’s goals and objectives, while identifying future content needs.

• Assist with online reputation management and review monitoring.

• Stay up to date on social media industry trends, as well as trends in social media specific to the personal injury attorney market.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.

• Proven experience as a digital content producer, social media writer, or similar role, preferably in the legal or professional services industry.

• Excellent writing, editing, and proofreading skills, with a keen eye for accuracy.

• Strong understanding of social media platforms, algorithms, and trends.

• Three-plus years in a proven social media/content creation role with performance metrics to support efficacy.

• Proficiency in content management systems (e.g., WordPress), social media management tools (e.g., Hootsuite, Later, Sprout Social, etc.) and analytics platforms (e.g., Google Analytics).

• Creative thinker with the ability to generate innovative ideas that align with G S culture and brand standards.

• Ability to work independently, prioritize tasks and meet deadlines in a fast-paced environment.

• Strong interpersonal and communication skills, who collaborates effectively with cross-functional teams.

• Passion for storytelling and client advocacy, and a commitment to promoting our firm’s core values and mission.

• A willingness to work in a corporate office environment in Clayton three days per week, and hybrid two days per week with Fridays being an in-office workday for all associates.

Preferred Skills:

• Experience with social media advertising and paid campaigns

• Experience with graphic design and video editing software, specifically video creation, editing

• Familiarity with SEO and content optimization

• Knowledge of legal marketing

• Ability to work independently and as part of a team

• Ability to manage multiple projects and meet deadlines

• Passion for personal injury law and helping those in need

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in St. Louis, MO 63105

Salary : $55,000