Marketing - Social Media Administrator

TITLE: SOCIAL MEDIA ADMINISTRATOR   STATUS: EXEMPT DEPARTMENT: MEMBER COMMUNICATIONS     REPORTS TO: SR MGR MEMBER COMMUNICATIONS           JOB CODE: 4109 PAY SCALE: $68,640.00 - $75,000.00 ANNUALLY     GENERAL DESCRIPTION:   The Administrator, social media will work with various Golden 1 business lines and the Marketing Department to manage the Golden 1 Credit Union social media community and help execute the strategy of our social media program positively and effectively. This role will develop, maintain, and evolve Golden 1’s overall social media marketing efforts to grow engagement, community size, and visibility. This person is expected to have extensive expertise with a variety of social media platforms and the ability to build strong relationships with colleagues and vendors to foster deployment that inspires creativity, efficiency, communication, teamwork, and collaboration. This role is responsible for the planning, initiation, ideation, scheduling, monitor routing, compliance, and reporting of social media marketing efforts, contributing to advancement of the use of social media tactics in strategic marketing plans and being the department’s subject matter expert on social media execution.   TASKS, DUTIES, FUNCTIONS:   Responsible for the strategic growth and development of Golden 1’s social media program, which includes all social media content through multiple social media platforms.   Monitor, respond, and engage with members on social media platforms.   Partner with various internal and external teams (i.e., Communications and Community Relations, Retail, Financial Education, Marketing Program Managers etc.) to plan and develop social media executions that support brand initiatives, mission, vision, member experience, engagement, and growth. Works closely with paid marketing to align organic efforts.   Manage social media content ideation, planning, and scheduling across multiple channels, including the creation and maintenance of monthly social media content calendars, opening of job requests to initiate content creation, management and prioritization of social media requests, and scheduling of posts and special-events content needs.   Copy write and edit for other member communications needs on an ad hoc basis.   Identify and make recommendations for social media opportunities using Golden 1’s marketing assets (video, still photography, etc.) coupled with relevant social media features/ tools to support strategic initiatives.     Research and recommend new social media tactics as appropriate and stays up to date on all platform innovations, best practices, and industry standards. Responsible for the ongoing measurement and reporting on the performance of social media efforts, identifying trends and insights, and tracking against KPIs.   Develop and/or initiate communications about social media projects and planning with internal and external stakeholders.   Attend special events as needed.   Help establish and uphold consistent processes/procedures ensuring efficient workflow of social media projects, keeping within budgets while appropriately contributing to the overarching goals.   Maintain a thorough understanding of state and federal laws and regulations related to credit union compliance including bank secrecy and anti-money laundering laws appropriate to the position.   Manage compliance requests.   Manage of sweepstakes campaigns including entries and reporting.   Ensure that branch and ATM listings are maintained and accurate. Manage relationships and deliverables with online review partners.   Perform other tasks as requested.   PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASK Effective oral and written communication skills required to accomplish tasks. 2.  Must possess sufficient manual dexterity to skillfully operate an on-line computer terminal and other standard office equipment, such as financial calculators, personal computer, facsimile machine, and telephone.   ORGANIZATIONAL CONTACTS & RELATIONSHIPS:   1.  INTERNAL:  Senior Management, Back Office, and Branch Managers and Branch Employees.   2.  EXTERNAL:  Vendors, salespeople, members, and prospective members.   QUALIFICATIONS:   EDUCATION: Bachelor’s Degree in Marketing, Business, Communications, or relevant equivalent experience. EXPERIENCE: Three-5 years professional experience running social media for a large organization - in the Financial Services Industry highly preferred. Three-5 years or more experience in advertising, media, marketing, community and/or public relations preferred.   KNOWLEDGE/SKILLS: Must demonstrate verifiable fluency/immersion in digital marketing functions, including knowledge social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, Yelp, Tik Tok etc.), their respective purposes, and how each platform can/should be deployed in different scenarios to benefit the credit union. Previous professional experience in social media management.    Understanding of the nuances of individual social media platforms and how content can be leveraged on each to contribute to strategic marketing initiatives and target audiences. Well-developed project management skills with knowledge of planning and development processes Computer proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook, MS PowerPoint, and ability to learn new software and social media programs. Well-developed project management skills with knowledge of planning and development processes including familiarity with all types of communications from print to digital. Excellent organizational skills with ability to communicate, both written and verbal with people at all levels of an organization. Deadline driven with strong sense of urgency and commitment to productivity. Proven ability to leverage multiple types of tasks and projects while working independently. Strong attention to detail with ability to ensure quality output of final product. Self-starter who proactively seeks solutions and is responsive to change and open to feedback. Familiarity with Vendor and outsourced resource management. Ability to manage member engagement and postings on social media after hours from time to time   PHYSICAL REQUIREMENTS:   1.  Prolonged sitting throughout the workday with occasional mobility required.   2.  Corrected vision within the normal range.   3.  Hearing within normal range. A device to enhance hearing will be provided if needed.   Occasional movements throughout the department daily to interact with staff, accomplish tasks, etc.   LICENSES/CERTIFICATIONS:   None   THIS JOB DESCRIPTION IN NO WAY STATES OR IMPLIES THAT THESE ARE THE ONLY DUTIES TO BE PERFORMED BY THIS EMPLOYEE.   HE OR SHE WILL BE REQUIRED TO FOLLOW OTHER INSTRUCTIONS AND TO PERFORM OTHER DUTIES REQUESTED BY HIS OR HER SUPERVISOR THAT ARE WITHIN HIS / HER KNOWLEDGE, SKILL AND ABILITY AS WELL AS HIS / HER MENTAL AND PHYSICAL ABILITIES. REV.1/27/2025

Salary : $68,640 - $75,000