What are the responsibilities and job description for the DIRECTOR OF MARKETING position at Golden Nugget?
Overview :
Manages design and production of planned marketing programs. Provides exceptional customer service.
Responsibilities :
Establishes strategic marketing plans to achieve property objectives.
Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability, and marketing share.
Manages marketing budget.
Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.
Negotiates contract terms with outside agencies and suppliers.
Communicates with outside advertising agencies on ongoing campaigns.
Manages development, production, and distribution of promotional and collateral material to support sales and marketing programs.
Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness.
Plans and conducts marketing research to identify opportunities for increased sales.
Maintains customer database and approves the use of internal and external mailing lists.
Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development.
Provides post-event reports, analysis, and regular status reports on marketing programs.
Performs other duties, including special projects, as needed and directed
SUPERVISORY RESPONSIBILITIES :
The Marketing Coordinator and Players Club Manager directly report to the Marketing Manager. The Players Club Representatives indirectly report to the Marketing Manager.
Qualifications :
To perform this job successfully, an individual must be able to perform each essential duties cheerfully, satisfactorily and in a timely manner. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and / or EXPERIENCE :
BS and 1 year related experience and / or training; or equivalent combination of education and experience.
LANGUAGE SKILLS :
Able to read, comprehend, and interpret simple instructions, correspondence, memos, and documents such as safety rules, operating manuals and procedures and maintenance instructions. Able to write routine simple correspondence. Able to effectively present information in one-on-one and small group situations to guests and Employees.
MATHEMATICAL SKILLS :
Able to add, subtract, multiply, and divide in small units of measure, using whole numbers, common fractions, and decimals.
REASONING ABILITY :
Able to apply common sense, patience and understanding while carrying out detailed written and / or oral instructions. Able to deal with and present problem-solving ideas that involves concrete variables in standardized situations.
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