Director of Marketing

Job Title: Marketing Manager

Overview:

• Manage the design and production of planned marketing programs, ensuring exceptional customer service.

Responsibilities:

• Establish strategic marketing plans to achieve property objectives, driving revenue, profitability, and marketing share growth.
• Develop and execute comprehensive marketing programs to meet stated objectives, including print, electronic media, trade shows, direct mail, point-of-purchase displays, and signage.
• Oversee the management of marketing activities, collaborating with external agencies and suppliers to negotiate contract terms.
• Communicate effectively with outside advertising agencies on ongoing campaigns, ensuring seamless execution.
• Manage the development, production, and distribution of promotional and collateral materials to support sales and marketing initiatives.
• Analyze marketing programs, adjusting strategies and tactics to optimize effectiveness and drive business growth.
• Conduct market research to identify opportunities for increased sales, staying ahead of industry trends.
• Maintain accurate customer databases and approve the use of internal and external mailing lists, ensuring data integrity.
• Review analysis of marketing surveys on current and new product concepts, providing actionable recommendations for future product development.
• Deliver post-event reports, analysis, and regular status updates on marketing programs, ensuring transparency and accountability.

Qualifications:

• To succeed in this role, an individual must be able to perform each essential duty cheerfully, satisfactorily, and in a timely manner.
• A bachelor's degree and one year of related experience or equivalent combination of education and experience are required.

Language Skills:

• The successful candidate must be able to read, comprehend, and interpret simple instructions, correspondence, and documents, as well as write routine correspondence and present information effectively in one-on-one and small group settings.

Mathematical Skills:

• The individual must be able to add, subtract, multiply, and divide in small units of measure, using whole numbers, common fractions, and decimals.

Reasoning Ability:

• The ideal candidate will apply common sense, patience, and understanding while carrying out written and/or oral instructions, dealing with problem-solving ideas that involve concrete variables in standardized situations.

Certificates, Licenses, Registrations:

• A Colorado Support Gaming License is mandatory for this position.