What are the responsibilities and job description for the Marketing Job at Goldman Sachs Bank AG in Dallas position at Goldman Sachs Bank AG?
Opportunity Overview
CORPORATE TITLE : Analyst
OFFICE LOCATION(S) : Dallas
JOB FUNCTION : Marketing
DIVISION : Asset & Wealth Management
Job Description
The Asset Management Marketing Group aims to accelerate revenue generation through modern marketing, powering Goldman Sachs Asset Management to be a world-class active asset manager. We help develop a fully connected client experience across online and offline channels while aligning data to personalize our client experience, facilitate cross-selling, and measure marketing effectiveness. We strive to combine our investment industry knowledge, traditional marketing skills, and contemporary command of data, technology, CX, content, and performance marketing to fuel growth for AM.
The Email Marketing Analyst is responsible for the development, distribution, and reporting of emails delivered via the Adobe Campaign platform and in-house email distribution tools to the division’s clients and prospects. This professional will work closely with other team members and integrated marketers to develop email campaigns and follow-up reporting along with implementing industry best practices in the current work stream.
Responsibilities :
- Work with other team members including the content strategist, integrated marketers, and design to create emails using templates available within the Adobe Experience Manager platform and / or by writing HTML using Dreamweaver.
- Use Adobe Campaign to set up and deploy email campaigns – utilize Campaign Manager to set up queries to pull recipients dynamically from the CRM or via an ad-hoc Excel list, utilize existing or create new workflows for the email delivery, generate proofs and obtain required approvals, approve emails for delivery, analyze results, and report key findings to stakeholders.
- Recommend and implement A / B tests for emails to improve engagement.
- Recommend and implement solutions to automate multi-step campaigns utilizing Campaign features for drip and trigger campaigns.
- Implement personalization and customized mailings using CRM data and user behaviors.
- Liaise regularly with Digital Technology team members leading Adobe Campaign development on any issues and enhancements required.
- Monitor trends in email marketing; utilize research and metrics to recommend improvements to our email marketing strategy.
- Work with the global team to ensure best practices are implemented and shared.
Required Skills and Experience :
ABOUT GOLDMAN SACHS
At Goldman Sachs, we commit our people, capital, and ideas to help our clients, shareholders, and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities, and investment management firm. Headquartered in New York, we maintain offices around the world.
We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firm-wide networks to benefits, wellness, and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com / careers.
We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process.
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