What are the responsibilities and job description for the Field Marketing Manager position at Golf Ranch?
The Role: Field Marketing Manager
About Golf Ranch
Golf Ranch is creating the future of the driving range through technology, design, and neighborhood service. We’re not entertainment golf – we’re focused on creating a convenient, welcoming, and valuable experience for today’s golfer. With four locations today and rapid expansion underway, we’re on a mission to build a golf community at the driving range.
We have four core values – Unshakable Character, Competitive Excellence, Infectious Enthusiasm, and Deep Connection. We’re looking for leaders that identify with these values and are excited to build and shape the future of golf!
Position Summary
The Field Marketing Manager is responsible for developing and executing a scalable local marketing playbook across all Golf Ranch locations. This role will provide training, resources and support to site-level teams to ensure consistent execution. The ideal candidate will be a hands-on marketer who excels at building relationships and coaching teams towards performance-driven outcomes.
Key Responsibilities
Build & Own the Local Marketing Playbook
- Develop repeatable, scalable strategies for local lead gen.
- Create simple execution guides, scripts, and templates for site teams.
- Standardize partnership outreach, community events, referral programs, and social media engagement.
- Continually refine strategies based on what’s working at top-performing sites.
New Site Openings & Brand Activations
- Develop and execute launch marketing plans for new locations to drive maximum awareness, foot traffic, and memberships from day one.
- Create a 60-day pre- and post-opening marketing strategy that includes digital, community, and event activations.
- Work with local influencers, press, and partners to generate buzz around new locations.
- Organize grand opening events, VIP preview nights, and community kick-offs to establish a strong local presence.
- Ensure new sites have the right marketing assets, referral programs, and team training in place.
- Track and measure launch performance metrics (leads, visits, memberships).
Train & Support Site-Level Teams
- Ensure GMs and staff know how to execute local marketing plays.
- Run monthly training sessions for GMs on local marketing strategies.
- Provide ongoing coaching and support for lead generation efforts.
Drive Local Partnerships & Community Engagement
- Identify strategic local partners (gyms, schools, realtors, concierge services).
- Develop co-branded promotions with local businesses.
- Help sites organize fundraisers, business networking events, and social leagues.
- Launch local influencer and ambassador programs to drive word-of-mouth.
Track & Report Performance
- Develop a local marketing scorecard to track execution and lead gen success at each site.
- Track new leads, referral conversions, event attendance, and partnership performance.
- Provide insights on which local marketing strategies work best.
- Adjust playbook strategies based on real-time data.
Who You Are
- Marketing Generalist with Grassroots Mindset – You know how to drive local awareness and engagement
- Process-Driven Leader – You create scalable playbooks that local teams can easily execute
- Strong Trainer & Communicator – You can coach site-level teams on execution.
- Culture-Builder – You are passionate about fostering a strong, value–driven workplace.
Qualifications & Experience
- 3 years in membership-based businesses with a strong focus on marketing and/or community outreach
- Proven leadership experience in a high-growth, high-performance environment.
- Strong ability to train and influence remote teams
- Passion for golf, community-building, and customer service is required
Role Details:
- Full-time, located in Dallas, TX
- $75K - $80K bonus employee benefits
