What are the responsibilities and job description for the General Manager position at Golf Ranch?
The Role: General Manager, Golf Ranch Brookfield
About Golf Ranch
Golf Ranch is creating the future of the driving range through technology, design, and neighborhood service. We’re not entertainment golf – we’re focused on creating a convenient, welcoming, and valuable experience for today’s golfer. With four locations today and rapid expansion underway, we’re on a mission to build a golf community at the driving range.
We have four core values – Unshakable Character, Competitive Excellence, Infectious Enthusiasm, and Deep Connection. We’re looking for leaders that identify with these values and are excited to build and shape the future of golf!
Position Summary
The General Manager (GM) is responsible for driving site performance through sales, guest experience, and operational excellence while fostering a high-performing, culture-driven team. This role requires an exceptional leader who thrives in a fast-paced, results-oriented environment, builds strong teams, and consistently raises the bar.
Key Responsibilities
Sales & Revenue Growth
- Own membership sales and revenue targets, ensuring consistent growth in Ranch Pass sign-ups and guest spend.
- Drive team execution of sales playbooks, promotions, and local marketing initiatives.
- Analyze key performance indicators (KPIs) and adjust strategies to optimize revenue.
- Foster a sales-driven culture where every team member understands their role in growing the business.
Guest Experience & Service Excellence
- Ensure seamless, high-quality experiences for Ranch Pass members and guests.
- Implement and uphold Golf Ranch’s customer service standards.
- Actively engage with guests and members to gather insights and drive continuous improvement.
- Ensure site operations are frictionless, from check-ins to service flow, creating a smooth and enjoyable experience.
Team Leadership & Development
- Recruit, train, and develop a high-performing team that embodies Golf Ranch’s core values.
- Hold team members accountable for performance, coaching and mentoring them to excel.
- Lead by example, maintaining high energy, positivity, and a hands-on leadership style.
Culture & Standards Elevation
- Be the cultural champion for the location, ensuring every team member aligns with Golf Ranch’s values.
- Continuously raise the bar by identifying ways to enhance team performance, customer experience, and operational execution.
- Celebrate wins, recognize top performers, and create an environment where people love to work.
Operational & Financial Excellence
- Maintain profitability, efficiency, and quality standards through strong financial and operational management.
- Ensure adherence to Golf Ranch’s playbooks, systems, and processes for site execution.
- Optimize labor, scheduling, and inventory management to balance efficiency and guest experience.
Who You Are
- Sales & Growth-Driven – You understand how to build and execute a revenue-driving strategy.
- People-First Leader – You develop and inspire teams to perform at their highest level.
- Customer-Obsessed – You love delivering best-in-class guest experiences.
- High-Energy & Hands-On – You lead by example and thrive in a fast-paced, action-oriented environment.
- Culture-Builder – You are passionate about fostering a strong, values-driven workplace.
Qualifications & Experience
- 5 years in hospitality, fitness, retail, or membership-based businesses with a strong focus on sales and customer experience.
- Proven leadership experience in a high-growth, high-performance environment.
- Strong sales, business development, and revenue management skills.
- Experience in coaching, training, and developing high-performing teams.
- Passion for golf, community-building, and customer service is required
Compensation & Benefits
- $75,000-$100,000 performance-based bonuses.
- Health benefits, PTO, and professional development opportunities.
- Exciting career growth in a rapidly expanding, culture-driven company.
