What are the responsibilities and job description for the Marketing Enablement Specialist position at GOLFZON America?
About Us:
GOLFZON America is the leading provider of golf simulators and innovative golf technology, delivering high-quality, immersive experiences to golfers across the globe. We are passionate about revolutionizing the way people experience and enjoy golf.
GOLFZON Leadbetter, a subsidiary of GOLFZON America, is dedicated to transforming golf education and academy operations worldwide. Through innovative marketing strategies, digital engagement, and brand partnerships, we aim to enhance golfer development, instructor education, and academy success. Our mission spans across GOLFZON Leadbetter Education (GLE), GOLFZON Leadbetter Academies (GLA), and GOLFZON Range by Leadbetter, all focused on improving golf instruction and player development through cutting-edge technology and expert coaching.
Position Summary:
We are seeking a Marketing Enablement Specialist, dedicated to GOLFZON Leadbetter operations, to execute and optimize marketing initiatives that drive lead generation, brand awareness, and engagement across our business units. Reporting to the Director of Marketing Strategy and Enablement and working closely with content teams in New York, New Jersey and Florida, this role will be instrumental in managing digital marketing channels, supporting local and global academy partners, and creating compelling content to promote our services and events.
The ideal candidate is a strong communicator, highly organized, data-driven, and creative, with experience in digital marketing, social media, content creation, and brand management. The ability to multi-task and communicate effectively with remote partners is of utmost importance to maintain and manage the overall GOLFZON America brand direction.
Key Responsibilities:
Marketing Operations & Reporting:
- Ensure seamless integration of marketing tools, including Absorb, HubSpot, and Mindbody, to optimize customer journeys.
- Monitor analytics to assess campaign effectiveness and drive continuous improvement.
Event Marketing & Community Engagement:
- Plan and promote key events, including GLE coaching summits, junior golf programs, and academy launch events.
- Develop strategies for live-streaming and post-event content distribution.
- Coordinate marketing support for GOLFZON Leadbetter Academy partners, ensuring brand consistency and effective promotion.
Partnership & Influencer Marketing:
- Develop local influencer partnerships to boost brand awareness and drive trial conversions at GOLFZON Range locations.
- Support GOLFZON commercial partners and GLE-certified instructors with marketing best practices and promotional assets.
- Explore co-marketing opportunities with strategic partners, such as Reunion Resort, local businesses, and corporate event organizers.
Digital Marketing & Lead Generation Assistance:
- Assist in managing and optimizing digital advertising campaigns (Meta, Google, YouTube) to generate leads for GOLFZON Leadbetter Education, GOLFZON Leadbetter Academies, and GOLFZON Range.
- Assist in email marketing campaigns using HubSpot, ensuring lead nurturing and conversion.
- Assist in monitoring SEO and website performance, implementing strategies to improve organic reach and lead generation.
GOLFZON America & GOLFZON Social Assistance:
- Work with the GOLFZON America Director of Marketing Strategy and Enablement to support internal teams, dealers and customers with marketing materials.
- Collaborate with the Director of Sales and Marketing at GOLFZON Social to assist with their marketing efforts.
Qualifications & Skills:
- 2-3 years of experience in marketing, digital media, or brand management, preferably in sports, education, or hospitality industries.
- Strong knowledge of digital advertising, SEO, email marketing, and social media strategy.
- Experience with marketing platforms such as HubSpot, Google Analytics, Canva, and video editing tools.
- Exceptional organizational skills with the ability to manage multiple projects simultaneously.
- Strong storytelling and content creation abilities, with a keen eye for engaging visuals and compelling narratives.
- Passion for golf or sports marketing is a plus.
Why Join Us?
- Opportunity to shape the future of golf education and player development.
- Work with a dynamic team dedicated to growing the game of golf through innovation and technology.
- Collaborate with global partners and industry leaders in golf instruction.
If you're a marketing professional passionate about driving engagement and building brand presence in the golf industry, we’d love to hear from you! Apply now to join the GOLFZON America team.
