What are the responsibilities and job description for the Customer Marketing Associate - Lifecycle position at Gondola?
Customer Marketing Associate - Lifecycle
FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV / media.
Increase your chances of an interview by reading the following overview of this role before making an application.
FanDuel is looking for a Casino Marketing Associate to help drive our CRM communication strategy and marketing initiatives across the FanDuel products. You will play a key role supporting FanDuel customer lifecycle journeys, and you will gain exposure to our Casino brand vertical in addition to the product and engineering teams. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.
THE GAME PLAN
Everyone on our team has a part to play :
- Collaborate with various stakeholders to build key marketing campaigns that drive customer engagement and high value actions, using data driven insights and a strong understanding of business priorities.
- Help define the customer marketing strategy & roadmap to achieve ambitious engagement, retention, and reactivation goals.
- Contribute to planning and managing the customer proposition calendar to ensure the delivery of the right message, to the right customer, at the right time.
- Aid in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns.
- Develop personalization across all marketing campaigns by leveraging data and our marketing tech stack.
- Utilize campaign, channel and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new opportunities to leadership.
- Cultivate extensive knowledge of our segmentation strategy.
- Conduct A / B testing to track business impacts, analyzing the data and extracting key insights.
- Assist in developing multi-product lifecycle strategies geared towards growing group-wide retention.
- Become a systems expert, cultivating extensive knowledge of our marketing tech systems.
- Aid in execution, creation, email coding, campaign setup, QA, deployment, channel optimization and reporting within the full CRM lifecycle.
- Contribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices and provide our customers with the best journey experience possible.
What we're looking for in our next teammate :
PLAYER BENEFITS
From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect :
FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law.
The applicable hourly range for this position is $30.77 - $38.46 which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits : medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
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Salary : $31 - $38
