What are the responsibilities and job description for the Director of Brand Marketing - TEMP position at GOOD AMERICAN?
Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size - 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khlo Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, shoes and activewear.
Key Responsibilities :
Marketing Strategy & Leadership : Develop and execute comprehensive brand marketing strategies in alignment with Good American's business goals and brand values.Lead and manage a high-performing team of brand marketers, PR professionals, and communications specialists to execute integrated campaigns.Oversee the creation of seasonal marketing calendars and ensure alignment across all touchpoints, including digital, social, influencer partnerships, and events.Brand Marketing & PR Oversight : Work closely with the PR agency to ensure effective execution of campaigns and manage day-to-day communications between Good American and the agency.Lead the development of brand storytelling, messaging, and positioning across media and channels.Oversee press and media outreach, ensuring consistent coverage and strategic placement for key product launches, initiatives, and events.Celebrity Seeding & Partnerships : Manage celebrity and influencer seeding programs, ensuring high-impact, authentic partnerships that drive visibility and engagement.Cultivate and maintain relationships with key influencers, celebrities, and stylists, ensuring long-term strategic partnerships that align with the brand's mission and aesthetic.Team Management & Development : Lead, mentor, and support a diverse team, fostering a collaborative environment where creativity and innovation can thrive.Provide regular feedback, performance reviews, and development opportunities to team members.Campaign Execution & Reporting : Manage the execution of multi-channel marketing campaigns, ensuring on-time delivery, budget management, and alignment with brand objectives.Monitor campaign performance and adjust strategies based on real-time data, metrics, and feedback to maximize results
Please note that this role requires to be onsite four days a week.
At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.
WE ARE B CORP CERTIFIED!
As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.
