What are the responsibilities and job description for the Store Marketing Coordinator position at Good Food Holdings?

Who Is Lazy Acres Natural Market?

At Lazy Acres Natural Market, we believe in a natural approach to optimal health and wellness. From organic and seasonal produce and products steeped in tradition to functional supplements and body care, we are here to support you in mind, body, and soul.

Our friendly, informative, and passionate team members remain committed to providing exceptional service and wellness tips to our community; and accommodating the needs of our guests. We continue to live by the closely held belief that our collective actions can and will contribute to a healthier planet.

We're committed to creating an environment that will attract the most passionate and enthusiastic people in our field. We're always on the lookout for people inspired by health, wellness, and eating clean, and strive for excellent customer service. Our Leadership is dedicated to fostering a diverse and inclusive work environment, offering opportunities for professional growth, education, and community involvement.

Ingredients You'll Bring to the Table

You love food and can create an experience that is beyond the everyday. You have a positive attitude and work well in a team environment. You can connect with people and reach a level of hospitality that exceeds guests' expectations. You are warm, outgoing, authentically amazing, and want to be inspired, challenged, and proud of where you work, You embody a spirit of entrepreneurship and mutual respect. You approach every situation with a YES! attitude and seek to find a solution to all opportunities that arise.

What Will Be On Your Plate?

Job Title : Store Marketing Coordinator

Department : Store Operations

Reports To : Store Director

Summary

Do you love food and are passionate about community outreach? Are you a tactical and organized marketing maven? Then, Lazy Acres is looking for you! The Store Marketing Coordinator (SMC) leads all aspects of store-level marketing including tactical store marketing implementation, community relations, donations, events, partnerships, and community classroom program execution. You will implement the marketing strategy in support of Corporate Marketing initiatives. Recognition of business unit interdependence and the ability to leverage time and resources are essential. You can communicate clearly within the context of multiple teams. A flexible schedule is necessary to meet store schedules. You will have the ability to work under pressure and meet deadlines successfully while not sacrificing the quality of the tasks performed.

Store Marketing & Team Liaison Responsibilities

Develop written action plans to achieve store-specific objectives; analyze and report on the success of marketing programs; create and maintain monthly event calendar.
Monthly update meetings with Corporate Marketing & Community Team
Work with the Corporate Marketing Team, Store Leadership, and POP coordinator to execute in-store marketing efforts; ensure signage and POP placement; distribute / display collateral materials as directed; provide direction and implementation of seasonal dcor and strategic cross merchandising.
Establish and maintain consistent branding throughout the merchandising, signing, and advertising efforts.
Share ideas with Corporate Marketing & Community team based on field experience of the market, area, and the customer
Work under the strategic guidance of the Community Programs team to create meaningful experiences in the store
Partner with store Chalk Artist & Corporate Marketing team to bring marketing programs to life

Community Marketing Responsibilities

Build strong relationships with staff and customers in the community to foster goodwill and brand awareness

Develop, communicate, and maintain a strategic community event calendar based on store and corporate goals; identify and manage strategic opportunities within the community; execute plans based on the store Community Marketing budget with guidance from the Community Program Manager; coordinate store events and partnerships; schedule, coordinate, and plan successful execution of in-store and external events;

Coordinate and deliver local donations and associated programs; coordinate the execution and follow-up of the Envirotokens program and maintain a strong relationship with community recipients.

Liaison with the community and educators to coordinate on-site cooking classes and events based on the Corporate strategic classroom program.

Coordinate and execute off-site community events and sponsorships, in partnership with the Corporate Marketing & Community team.

Set up, assist, and clean up facilities before and after each cooking class / event.

Practice safe food handling procedures at all times. A plus if you enjoy cooking or have some background in cooking to best aid the chefs during their classes.

Must be comfortable with all age groups and different skill sets (toddlers, kids, young adults, adults).

Compiles lists of prospective educators, speakers, and customers for use as sales leads, based on information from newspapers, business directories, Chamber of Commerce meetings, referrals, company databases, and other sources to promote the use of the facility.

Potential to attend community meetings as a representative of the company

Accounting via Microsoft Excel (inter-store transfers, chef payments, ticket sales- all reports are provided, but the Coordinator would need to input info into spreadsheets).

Qualifications

As an extension of the Lazy Acres brand, candidates should be personable, outgoing, and passionate about food and education.

Relevant schooling or work experience is required.

Two years of marketing experience, preferably in a retail environment

One year of community outreach and event marketing experience

Excellent proven verbal and written communication skills

Excellent organizational, time, and budget management skills

Proven ability to build relationships and excellent customer service skills

Ability to interact with the media; will provide training if needed

Self-directed and able to work both autonomously and within a team

Ability to work with the needs of multiple teams, negotiate, and build consensus

Knowledge of the local community preferred

Computer skills in Microsoft Office, and Adobe Creative Suite is a plus

Ability to work holidays, nights, and weekends for special events and activations

Education

Some college preferred. The individual must have experience and education sufficient to perform the outlined duties of the position along with multi-task and multi-project capabilities.

Language Skills

Ability to read, analyze, and interpret general business reports. They must be able to effectively present information and respond to questions from customers and the general public.

Mathematical Skills

The Store Marketing Coordinator must have basic mathematics skills. They must have the ability to work with mathematical concepts such as percentages and proportions in practical situations.

Reasoning Ability

The individual must have the ability to solve practical problems and deal with situations where only limited standardization exists. They must be able to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is frequently required to stand, sit, talk, or hear. The employee must occasionally lift and / or move up to 25 pounds and occasionally lift and / or move up to 50 pounds.

Why You'll Love Working at Lazy Acres Natural Market

Amazing earning potential, paid weekly!

A values-based culture that will engage and empower your growth and development

A strong training program that will build your restaurant and guest service skills

Opportunity for growth within our family of brands

Benefits available - Including medical, dental, vision, and 401K

Numerous scholarship opportunities available to full & part time team members

20% discount at all Bristol Farms and Lazy Acres locations

60 credit to Shoes for Crews every 6 months of employment

Salary : $60

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