What are the responsibilities and job description for the Senior Social Media Manager Job at Good Inside in New York position at Good Inside?
Who We Are
Good Inside isn't just another parenting resource-we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should "just come naturally." Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents.
Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges : raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We're off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap : refining our product and expanding reach to empower even more parents worldwide.
At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change.
The Opportunity
We're seeking a results-driven Senior Social Media Manager to strategically lead our digital storytelling and social media operations. The ideal candidate will combine creative storytelling, data-driven insights, and strategic audience development expertise. In this role, you'll be responsible for developing and executing comprehensive social media strategies across all platforms, creating compelling, platform-optimized multimedia content that drives engagement. You'll design and implement audience growth initiatives with measurable KPIs, continuously analyzing performance metrics to refine content and engagement strategies. This position requires managing and mentoring a social media team, establishing best practices and creative standards, while collaborating closely with marketing, brand, and creative teams to ensure cohesive messaging. The successful candidate will track and report on social media performance and audience insights, bringing a strategic and creative approach to our digital communication efforts.
This role reports to the Director of Content & Brand, and is a hybrid role with three days a week onsite at our office in Midtown Manhattan.
What You'll Own
Social :
- Launch new strategic social channels to expand our digital footprint - such as TikTok, Facebook, Youtube & X
- Develop and implement data-driven social media strategies across all social platforms
- Create and oversee performance-driven social media campaigns aligned with marketing initiatives
- Analyze social media metrics and use insights to optimize content and strategies
- Stay current with social media trends and best practices, including the use of AI
- Mentor and lead a team of freelance and full-time employees
- Collaborate with cross-functional teams to develop cohesive social media content
- Set specific objectives and report monthly on social media initiatives
Your Skills & Experience
A Great Candidate...
What We Offer
Equal Employment Opportunity
Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.
We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We're dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive-believing in and bringing out the good inside of everyone..
If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.
For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.
Salary : $120,000 - $130,000
