What are the responsibilities and job description for the Marketing Assistant/ Digital Marketing/ Website position at Good Smile Company US?
Job Summary
The Good Smile Company US is seeking a Marketing Associate to support the execution of email marketing campaigns, coordinate influencer marketing, and maintain brand consistency across all marketing campaigns.
Key Responsibilities
- Build and schedule emails through marketing platforms such as Mailchimp.
- Monitor and report on the performance of email marketing campaigns, providing insights for optimization.
- Support marketing team with influencer marketing program to strengthen ties with our community and spread brand awareness.
- Assist in the development and execution of marketing campaigns across various channels including contests and fan campaigns.
- Work with Google Analytics team on SEO and asset approval.
- Collaborate with the content team to suggest engaging and compelling marketing materials.
- Proofread and edit content for accuracy, consistency, and adherence to brand guidelines.
- Conduct market research to identify industry trends, competitor activities, and potential opportunities for the company.
- Compile and analyze data to contribute insights for strategic decision-making.
- Work closely with cross-functional teams, ensuring effective communication and alignment of marketing initiatives with overall business objectives.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 1-2 years proven experience as a Marketing Associate or in a similar role.
- Proficient in Microsoft Office and/or Google Suite.
- Strong organizational and project management skills. Ability to use project management software is a plus.
- Proficient in using marketing tools and content management systems.
- Knowledge of market research techniques and data analysis (Google Analytics).
- Creative thinker with a proactive and collaborative approach.
- Willing to work weekend events and conventions with some need for travel.
