Associate Analyst - Consumer & Product Insights - Hybrid (Atlanta)

Under the direction of the Director of Business Insights & Analytics, the incumbent will support business growth by enabling deeper understanding of our consumers, consumption behavior across categories, product performance and performance of key marketing initiatives through visibility, in-depth analysis and actionable insights that ultimately drive key cross-functional activities and guide strategic direction

Candidate must live in or around the Atlanta area to be considered.

Key Skills Required

• Strong analytical mindset, decision-making and problem-solving skills
• Ability to influence – communicate clearly and concisely to gain alignment and drive action across varying audiences
• Strong Excel and PowerPoint skills
• Time management and project management skills a must!
• Attention to details and dedication to getting things right
• Maintain high level of organization, time management and project management skills, commitment to follow through, enthusiasm, and motivation

Primary Responsibilities and Essential Functions

Pack & Product Insights:

• Execute reporting to assess pack and product health, partnering with cross-functional teams on key metrics and goals
• Perform necessary deep dive analysis for product-level performance and health across key consumer and consumption metrics, identifying opportunities to support monthly market and product performance reviews, product strategies and new product development

Consumer Insights:

• Perform analysis in preparation for Panel Data Reviews, supporting Brand and other cross-functional teams with key insights and opportunities
• Support category and consumer understanding evolution through additional visibility to key consumer and purchase metrics with consumer segmentation, occasion insights and relevant category trends
• Provide analytical support to target, measure and understand effectiveness of marketing and product initiatives

Business Planning & Performance Tracking:

• Manage/maintain product performance tools to ensure accuracy and effectiveness across key functions
• Identify additional automation and/or tool development opportunities and build where relevant and meaningful, partnering with necessary cross-functional teams on requirements & needs
• Aid in channel planning process by providing input into key consumer and shopper insights for integration into selling strategies
• Support in topline business modeling, updates and any ad hoc reporting and analysis

Education/Experience

• Bachelor’s degree
• 2 years of work experience preferably in consumer and shopper insights
• A working knowledge of the CPG industry and/or retail sales preferred
• Experience with data visualization software and logic building processes
• Desire to work in a small company and maintain a “do what it takes” attitude
• Occasional, as needed travel

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products includes snacks, juices, flavored waters, and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!