National Account Manager - Northeast

Under the direction of the Director of National Accounts, the incumbent will own and execute the growth strategy for key national accounts across the Northeast region. This role is responsible for driving revenue growth, expanding distribution, and optimizing in-store execution while managing strategic customer relationships. The National Account Manager (NAM) will collaborate cross-functionally with sales, marketing, operations, and finance teams to deliver tailored solutions that enhance profitability and ensure alignment with overall business objectives. A key component of success in this role is the ability to identify and capture new business opportunities while maintaining and growing existing accounts.

Candidates must reside in or around the Northeast (NY, NJ, Eastern PA, Connecticut, Massachusetts) to be considered for this role.

Key Skills Required

• Strong analytical mindset, decision-making and problem-solving skills
• Ability to influence – communicate clearly and concisely to gain alignment and drive action across varying audiences
• Strong Excel and PowerPoint skills
• Time management and project management skills a must!
• Attention to details and dedication to getting things right
• Maintain high level of organization, time management and project management skills, commitment to follow through, enthusiasm, and motivation
  
  

Primary Responsibilities And Essential Functions

Own & Execute Sales Growth Strategy

• Develops and implements sales strategies to achieve revenue and profitability targets within the Northeast region.
• Builds and nurtures relationships with key national retail partners to drive brand visibility and maximize distribution opportunities.
• Develops and presents account-specific business plans that align with both good2grow and customer objectives.
• Leverages data-driven insights to inform pricing, promotional plans, and product positioning at key accounts.
  
  

Drive Account Execution & Retail Activation

• Ensures seamless execution of national sales strategies within regional accounts, optimizing in-store merchandising, promotional programs, and product placements.
• Partners with distributors and field sales teams to improve execution at the store level, driving incremental sales and shelf visibility.
• Develops and tracks performance metrics to measure the impact of sales initiatives and ensure program compliance.
• Collaborates with cross-functional teams to develop a club pack offering that aligns with sales and operational efficiency goals.
  
  

Market Analysis & Forecasting

• Conducts in-depth analysis of market trends, competitor activities, and consumer behaviors to identify opportunities for business growth.
• Prepares and presents sales forecasts, category insights, and business reviews to internal stakeholders and key accounts.
• Monitors and reports on key performance indicators (KPIs) to ensure continuous improvement in sales execution and revenue generation.
  
  

Relationship Management & Business Development

• Proactively seeks new business opportunities, expanding good2grow’s footprint within assigned national accounts.
• Attends trade shows, industry events, and key customer meetings to strengthen relationships and generate leads.
• Acts as a trusted advisor to retail partners, ensuring strong collaboration and alignment on strategic objectives.
  
  

Education/Experience

Required:

• Bachelor’s degree in Business, Sales, Marketing, or a related field.
• 5 years of sales experience in the club channel, national accounts, or CPG industry.
• Proven track record of meeting or exceeding sales goals
• Strong relationship-building and negotiation skills.
• Excellent verbal and written communication skills.
• Ability to analyze data and market trends to drive strategic decision-making.
• Self-starter with a strong drive for sales success and a hunter mentality.
• Understanding of P&L management and ability to leverage financial insights to drive sales strategies.
• Ability to travel up to 50% of the time.
  
  

Preferred

• Experience in the beverage industry.
• Previous experience in a high-growth, fast-paced environment.
  
  

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.
  
  

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products includes snacks, juices, flavored waters, and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!