What are the responsibilities and job description for the Senior Director of Public Relations & Communications position at GOOD360?
Job Details
Description
Senior Director of Public Relations & Communications
Job Description
The Opportunity – should be unique to position!
The Senior Director of Public Relations & Communications will oversee the development and execution of earned media marketing strategies to promote Good360’s mission, vision, and values. This position comes as a time of substantial growth and an increased focus on increasing brand awareness, strengthening partnerships, and increasing engagement of Good360 nationwide. The leader will have one social media manager direct report and will report to the Chief Marketing Fundraising Officer.
About Good360
The global leader in product philanthropy and purposeful giving, Good360’s mission is to close the need gap by partnering with more than 400 socially responsible companies to distribute essential goods to communities in crisis or facing disaster. Since 1983, Good360 has distributed more than $18 billion in needed goods, including more than $3 billion in goods in 2024 alone. Good360 has been named the #2 charity on the Forbes list of America’s Top 100 Charities for 2023 and 2024 and has a 4-star Charity Navigator rating. The organization has also been recognized as both a top workplace in the Washington, DC metro area (by The Washington Post) and as a top nonprofit to work for in the United States (by NonProfit Times).
Roles and Responsibilities:
The Senior Director of Public Relations and Communications role focuses on managing the organization's public image, media relations, and storytelling to drive engagement, awareness, and support for its mission. Responsibilities include:
1. Media & Public Relations
- Develop compelling narratives that demonstrate the impact of Good360 on community resilience and recovery.
- Develop and maintain relationships with journalists, influencers, media outlets to place op-eds, interviews.
- Build and maintain relationships with donor, nonprofit, and foundation contacts to co-collaborate on promotional opportunities and joint press releases.
- Write and distribute press releases, op-eds, media pitches and blogs.
- Coordinate media interviews, press conferences, and speaking engagements.
- Monitor media coverage and track PR impact.
- Write speeches, talking points, and thought leadership articles for executives.
2. Social Media & Digital Communications
- Develop and implement a social media strategy aligned with the nonprofit’s goals.
- Manage social media accounts, ensuring regular engagement with followers.
- Work cross-functionally with the director of content to include graphics, videos, and infographics.
- Manage social media accounts manager to ensure seamless execution and consistent tracking and reporting.
- Analyze social media metrics to optimize performance.
4. Crisis Communications & Reputation Management
- Develop and implement crisis communication plans if needed.
- Act as a spokesperson or prepare leadership for media inquiries during crises, including providing consulting on response and strategic talking points.
- Monitor public sentiment and address reputational risks proactively.
5. Internal Communications
- Keep staff and volunteers informed on relevant events and earned media through newsletters, intranet, and meetings.
- Align internal messaging with external Public Relations efforts.
- Organize media training for key spokespeople.
Qualifications
Qualifications:
- 10 years with a proven track record of successfully managing and executing comprehensive communications strategies for nonprofits across multiple platforms.
- Strong understanding of digital marketing tools and trends, including social media, SEO, email marketing, and analytics.
- Exceptional leadership and team management skills, with the ability to inspire, mentor, and develop talent.
- Excellent communication skills, both written and verbal, with the ability to craft compelling narratives that resonate with diverse audiences.
- Experience with fundraising and donor engagement strategies is highly preferred.
- Ability to think strategically while maintaining a hands-on approach to executing plans.
- A passion for the mission of the organization and a commitment to advancing its goals through effective marketing.
Benefits
Our team is Good360’s greatest asset. We recognize that our team members contribute valuable skills, knowledge, experience, and passion that is critical to the pursuit of our mission and our progress toward closing the need gap. That is why we offer our team members numerous perks and benefits, including:
- Medical, dental, and vision coverage programs (including competitive deductible and reimbursement policy)
- Short-term and long-term disability and life insurance coverage 100% employer sponsored.
- 403B plan with matching
- Generous and flexible paid time off policy
- Eight weeks paid parental leave policy.
- Hybrid work environment
Work Location
Hybrid work with an office in Old Town Alexandria.
Starting Salary: $145,000 Annual Bonus
Salary : $145,000 - $170,000
