Social Media Intern Strategist

About us

Founded in 1983, Goodby Silverstein & Partners is a full-service advertising agency whose mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.

We’re cultivating a place where people do their very best work—work that moves people and reshapes culture. To that end, our staff and our work need to reflect the world around us. It’s why we look for exciting talent in unexpected places, why we honor diversity we can see, and diversity we can’t see, and why we search out perspectives and experiences that might be missing here. Diversity, equity and inclusion are at the core of everything we do, and we actively recruit people who believe this as well. We are a work in progress. We’re making significant strides toward these goals and are constantly excited by the difference it all makes.

Social Media Intern Strategist - San Francisco or New York

Immediate Full-Time Openings – NOT Summer Internship Opportunities

We are looking for two full-time Social Media Interns to join our fast-paced Communication Strategy team at Goodby, Silverstein & Partners. One intern will be based in San Francisco, and the other will be based in New York. We are seeking candidates who can start immediately. These internships are paid and will last for four months.

As a Social Media Intern, you will work closely with our Communication Strategy team to support social media initiatives for our clients. You’ll assist in identifying social media and influencer opportunities, conducting competitive analysis, and helping strategize content that enhances our clients’ online presence and engagement.

These internships offer an exciting opportunity to gain hands-on experience in social media marketing and communications strategy, while contributing to innovative campaigns that drive measurable results.

Responsibilities:

As part of the Communication Strategy team, your responsibilities may include:

Social Media Insights and Influencer Opportunity Identification:

• Research and identify insights and influencers for brands to leverage on social media channels to expand reach and engage target audiences using Meltwater.
• Help track emerging trends weekly across social media platforms, tools, and features to keep the brand ahead of the curve.

Competitive Analysis:

• Conduct in-depth competitive analysis of brands within their respective categories, focusing on their social media strategies, content approaches, and engagement tactics.
• Generate insights and recommendations to inform our clients’ social media content strategies.

Content Strategy and Creation:

• Collaborate with the team to strategize content that aligns with each brand’s voice, objectives, and target audience.
• Assist in content creation by educating teams on platform best practices across multiple platforms (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube Shorts).
• Help strategize and maintain a monthly content calendar, ensuring content is timely, engaging, and aligned with the brand’s overall strategy.

Content Management and Execution:

• Support the execution of social media campaigns by managing the monthly content calendar and monitoring performance.
• Inform the team of audience reactions and opportunities for engagement.
• Track key performance metrics and provide weekly reports to the team.

Trend Spotting and Innovation:

• Stay up-to-date with the latest social media trends, influencer partnerships, and best practices to help clients remain relevant and innovative in the digital space.
• Identify new and creative ways for brands to stand out on social media.

Collaborative Strategy Development:

• Work closely with the Communication Strategy team to understand the overarching strategy behind each brand and help align social media efforts with broader marketing objectives.
• Contribute to team discussions and strategic planning sessions to ensure social media initiatives complement overall brand goals.

Qualifications:

Skills:

• Strong written and verbal communication skills.
• Familiarity with major social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube Shorts, etc.).
• Basic knowledge of social media management tools (e.g., Hootsuite, Sprout Social, Buffer) or social listening tools (e.g., Meltwater, Brandwatch) is a plus.
• Excellent research skills with the ability to ask and find answers to interesting questions about social media behavior and audiences.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) or Google Workspace (Docs, Sheets, Slides).
• Experience with design tools (Canva, Adobe Suite) is a plus but not required.

Attributes:

• Creative and proactive with a keen eye for detail.
• Curious and eager to dig deeper into social media behavior and trends.
• Strong executive function and the ability to manage multiple tasks in a fast-paced environment.
• Passionate about social media trends, digital marketing, and brand development.
• Highly organized with the ability to prioritize tasks effectively.
• Able to work full-time, starting immediately, and commute to our New York or San Francisco offices three days per week: Tuesday, Wednesday, or Thursday.

What You’ll Gain:

• Hands-on experience working on real-world social media strategies for existing clients.
• Mentorship and guidance from experienced professionals in Communication Strategy, Account Management, and Creative.
• Insight into the strategic and creative processes behind crafting compelling social media campaigns.
• Opportunities to expand your professional network and enhance your resume in the advertising industry.
• A collaborative, supportive, and creative work environment where your contributions will make an impact.

If you have the skills we’re looking for, we hope you will apply!