Manager, Social Media

Goodwill Industries of Kentucky is looking for an energetic, self-motivated, detail-oriented Manager of Social Media to join our growing dynamic team! The Manager of Social Media is a member of the Marketing and Communications team responsible for the development, implementation, and management of Goodwill’s social media strategies across platforms like Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and more to advance the consistent branding of Goodwill Industries of Kentucky. This role requires a combination of creative content development, analytical skills, and a deep understanding of the latest trends and social media best practices. If you are looking for an opportunity that allows you to reach new goals while striving in a high-energy, fast paced environment, the Manager of Social Media opportunity is for you.

Goodwill’s Mission is to connect Kentucky job seekers with the resources and services they need to find and maintain long-term employment and a career path. We serve Kentuckians who have disabilities or experience other challenges finding success in the workforce, such as criminal backgrounds, language barriers, limited education, lack of transportation and chronic poverty.

Job Type: Full-time, Exempt

Essential Duties and Tasks:

• Strengthens Goodwill’s brand with target audiences by developing clear and consistent messages that help maintain a distinct identity for the organization.
• Develop and implement a comprehensive social media strategy to align with the company's marketing goals.
• Create engaging, original, and high-quality content (including text, images, video, and graphics) tailored to each platform.
• Maintain a consistent voice and visual identity across all social media channels while ensuring content on each channel engages that particular audience and doesn’t simply replicate another platform.
• Plan seasonal and promotional content to drive engagement and sales.
• Build relationships with key influencers, customers, community partners, and followers to foster community growth.
• Track, measure, and report on the performance of social media campaigns (engagement, reach, traffic, conversions, etc.).
• Stay updated on social media trends, emerging platforms, and changes to algorithms or best practices.
• Experiment with new social media tools, techniques, and formats (e.g., Stories, Reels, live streaming, etc.).
• Collaborate with the event team and marketing and public relations team to ensure cohesive brand messaging across all platforms.
• Performs other duties as assigned.

Education and Experience:

• Bachelor’s degree required.
• Must have a minimum of three to five (3-5) years of experience in communications and/or public relations.
• Must be detail oriented and highly organized.
• Must be able to work independently and as part of a team.
• Must have a passion for brand extension across social media platforms.
• Must have proven experience as a Social Media Manager, Digital Marketer, or similar role (at least 3-5 years).
• Must have experience with social media management, reporting and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics, Facebook Insights).
• Must have a strong understanding of social media platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, etc.) and best practices.
• Must have reliable transportation to and from work, proof of insurance, a valid driver’s license in the state of residence, and an acceptable driving record.

Benefits:

• 403(b) Plan
• Company 403(b) Matching Contributions
• Tuition Reimbursement
• Medical, Prescription, Dental & Vision Insurance
• Generous Vacation Time & 8 Paid Holidays
• Short and Long-Term Disability Insurance
• Life, Dependent Life and AD&D Insurance
• Voluntary Term Life Insurance

Goodwill Industries of Kentucky is an EEO/AA employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)