What are the responsibilities and job description for the Marketing Coordinator position at Goodwill Industries of New Mexico?
Description
At Goodwill Industries of New Mexico, we believe in the power of work to change lives. Every item donated and sold helps fund free programs and services that support over 21,000 New Mexicans each year. We’re looking for a Marketing Coordinator with creative energy, a can-do attitude, and a knack for telling compelling stories that drive awareness and engagement across multiple platforms. This isn’t your average marketing job — we need a self-starter, a social media whiz, and a detail-loving team player who can juggle design, digital strategy, event planning, and more. If you measure twice and cut once, love a fast-paced environment this position is for you. Goodwill offers a robust benefits package, including health, dental, vision, generous paid time off, retirement plans, and more. If you’re ready to be part of something bigger, build a career with purpose, and grow with an organization that values your contribution—apply today!
Starting at $18.50/hr, depending on experience.
Position Expectations:
Creative & Content
- Design eye-catching collateral for print, digital, and web (e.g., newsletters, flyers, annual reports,
- signage, social graphics).
- Develop editorial content for diverse audiences including donors, shoppers, clients, and community
- partners.
- Write in a clear, concise, and engaging manner.
- Ensure brand consistency across all marketing efforts.
Digital & Social Media
- Manage and grow social media profiles alongside the Marketing Manager.
- Execute regular and special campaigns; track/report performance and engagement.
- Implement strategies to improve digital UX and visibility.
- Maintain and update GINM’s website(s) as needed, including to meet Americans with Disabilities Act
- (ADA) and Commission on Accreditation of Rehabilitation Facilities (CARF) compliance.
Community & Collaboration
- Assist in planning, executing, and staffing community events and outreach.
- Work with vendors to produce marketing materials on time and within budget.
- Maintain organized mailing lists and databases.
Essential Duties:
- Adhere to the attendance and punctuality policies of Goodwill.
- Exhibit excellent customer service skills as related to the position.
- Ensure HIPAA compliance & maintains confidentiality of privileged information.
- Implement CARF standards into all programs and follow professional ethics as set in the Code of Conduct/Business Ethics Policy.
- Perform other incidental and related duties as required and assigned
Requirements
Job-Specific Competencies:
- Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator).
- Strong writing, proofreading, and editorial skills.
- Knowledge of social media platforms and digital marketing tools (including SEO/SEM basics).
- Website maintenance and digital content best practices.
- Excellent organizational, time management, and customer service skills.
- Ability to manage multiple priorities and work independently.
Minimum Qualifications:
The requirements listed below are representative of the knowledge, skills, and or abilities required for the position. Individuals must be able to pass a criminal background check and drug test. Individuals must have a valid New Mexico driver’s license, liability insurance, insurability under the agency insurance carrier, dependable vehicle and a clean driving record.
- Bachelor’s degree in journalism, marketing, communications, advertising or related field preferred, and/or 1-2 years professional work experience in marketing.
- Must have a clean driving record (minimum 7 years), current driver's license, and reliable transportation.
Salary : $19
