Crosby Marketing & Engagement Coordinator

Reporting to the Executive Director, the Marketing & Engagement Coordinator is responsible for managing all marketing, public relations, and community engagement efforts for the Rowan County Crosby Scholars Community Partnership. This role involves developing and implementing marketing strategies, managing digital and print communications, supporting donor relations, and fostering community partnerships.

Key Responsibilities

Marketing & Communications

• Develop and implement marketing strategies to support recruitment, engagement, and program awareness.
• Design and oversee the production of marketing materials to promote the Crosby Scholars mission and services.
• Write and distribute press releases, announcements, and articles to media outlets and funders.
• Manage the organization’s website, ensuring regular updates and consistency with branding.
• Create and oversee social media content across multiple platforms, including engagement strategies and analytics tracking.
• Develop and distribute digital content, including email campaigns, newsletters, and text communications.
• Maintain consistent branding across all platforms and materials.
  
  
  

Community Engagement & Public Relations

• Represent Crosby Scholars at community fairs, civic group meetings, and public events.
• Strengthen and expand community partnerships to promote engagement and collaboration.
• Coordinate volunteer programs for students and community members.
• Work with staff to connect students to cultural and educational events.
• Manage alumni engagement efforts, including planning an annual alumni event.
  
  
  

Fundraising & Donor Relations

• Support the Executive Director in planning and executing annual fundraising events.
• Market sponsorship and volunteer opportunities to individuals, foundations, and corporations.
• Collaborate with the Executive Director to develop donor engagement strategies, including stewardship efforts and recognition initiatives.
• Assist in the creation of compelling fundraising materials, including impact reports, donor newsletters, and campaign appeals.
  
  
  

Event Planning & Program Support

• Support the Program teams in planning and executing annual student events like Open Houses, Crosby Scholars Academy, the Senior Celebration, etc.
• Assist with program activities, event photography, front desk support, and general correspondence as needed.
• Track and maintain inventory of marketing materials, office supplies, and promotional items.
  
  
  

Education & Experience Requirements

• Required: Bachelor’s degree in marketing, communications, public relations, or a related field.
• Preferred: 2 years of experience in marketing, communications, or public relations, ideally in a nonprofit setting.
• Proven ability to implement a comprehensive marketing plan using a multi-faceted approach.
• Strong interpersonal, written, and verbal communication skills.
• Experience managing social media platforms and digital marketing strategies.
• Ability to multitask and work effectively under deadlines in a team environment.
• Comfortable speaking to small and large groups of students, parents, donors, and volunteers.
• Proficiency in Microsoft Word, Google Suite, Canva (or other graphic design tools), and website content management systems (e.g., WordPress).
  
  
  

Ideal Candidate Attributes

• Passion for education and community engagement.
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
• Proactive and self-motivated, with strong problem-solving skills.
• Comfortable working both independently and collaboratively in a team setting.
• Ability to adapt marketing strategies to different audiences, including students, parents, donors, and community partners.