What are the responsibilities and job description for the Marketing Coordinator position at Goodwill Industries of South Florida, Inc. - Miami, FL?
The Marketing Coodinator assist the Chief Marketing Officer and the marketing team by keeping the team organized and providing support across various marketing areas as needed. This includes working with strategy implementation, graphic design and creative, social media, community engagement and events, and public relations. Must be a self-starter with a creative mindset and strong organizational skills to support various marketing activities. This is an on-site position.
Marketing Campaigns and Marketing Calendar : Assist in executing and tracking marketing initiatives across various platforms, including email, social media, events, and community outreach.
Social Media Engagement : Assist with social media engagement, including the occasional capture of content, interaction with followers, and response to questions or reviews received through our social channels.
Market Research : Collect competitor data and market trends to inform marketing strategies.
Budget Tracking : Assist in monitoring marketing budgets and processing related expenses.
Website Updates : Support updates to the organization's website, including content uploads and simple updates.
Event Support : Provide occasional support to the Event Manager in organizing marketing and community events such as the gala and concerts. Responsibilities may include assisting with logistics, vendor coordination, registration, and promotional materials, as directed.
Administration : Provide the CMO with administrative support as needed.
Education and Experience :
- Bachelor’s degree in marketing, communications, or a related field preferred; Associate degree accepted with relevant experience.
- Minimum of 3 years of relevant experience, including coordination, digital marketing, and communications expertise.
- Proficiency in social media platforms and email marketing tools. Familiarity with graphic design tools like Canva or Adobe Creative Suite is a plus.
- Proven ability to identify target audiences and design campaigns that engage, inform, and inspire action.
- Strong organizational skills and the ability to manage multiple projects effectively.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Spanish fluency is a plus, and have excellent written and verbal communication abilities. Cultural competency to engage with diverse communities is highly valued.
