What are the responsibilities and job description for the Assistant, Brand Communications position at goop?
About The Company
goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty-filled with agency, depth, and promise. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that's also known for its products, curation, podcast, TV shows, live events, and retail stores.
About You
You are highly organized, detail-oriented and a strategic thinker with a deep understanding of the media landscape across business, trade, fashion, beauty, wellness and lifestyle. You are passionate about creating and implementing strategies to strengthen brand awareness and identity and thrive in a collaborative environment where you can work across teams and external partners to achieve impactful results. You have a strong ability to multitask and manage competing priorities effectively, provide administrative support for the team, and stay ahead of industry trends and competitive strategies.
About The Role
The Assistant, Brand & Communications will work to support and execute strategies that amplify goop's brand narrative across its diverse business priorities. From product launches to high-profile events, this role is pivotal in ensuring seamless communication, fostering key relationships, and delivering impactful campaigns.
Responsibilities include :
- Work with the Senior Manager of Communications to execute communications strategies across goop's priorities : goop Beauty, G. Label by goop, experiential, retail, collaborations, wholesale, and brand partnerships
- Support Senior Manager of Communications with scheduling, glam, and appearance logistics for goop's CEO
- Support strategy and timeline around product launches, assisting with the management of multiple external agencies
- Foster key relationships with global media, thought-leaders, and influencers across the business, trade, fashion, beauty, wellness, and lifestyle and proactively pitch media
- Develop creative ideation on how to communicate goop's value proposition in new, exciting ways, integrating press, content, and social media for 360 storytelling
- Work with the Brand Team to plan and execute tentpole brand events and campaigns
- Provide administrative support for the department, including media reporting, campaign recaps, list management, sample and gift trafficking, industry reports, etc.
Qualifications & Experience
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures : No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.
Salary : $45,000 - $50,000
