What are the responsibilities and job description for the Intern, Strategic Partnerships position at goop?
About You
We are looking for motivated candidates who excel in a fast-paced, team environment. The Strategic Partnerships department is responsible for driving external revenue across the goop universe through brand partnerships. The department includes Sales, Marketing, Client Services, Events and Ad Operations and the internship offers visibility into all sub-departments.
About The Role
This unique role offers hands on experience into the world of strategic and brand partnerships. Working with visibility into all sub departments, this internship gives the opportunity to learn by example and great leadership. With a variety of partnerships, both high end and nationally known, to boutique brands, you will learn the full sales and marketing partnership cycle.
Responsibilities may include:
Sales
- Work on weekly roundup of industry / client news in the marketplace
- Support sales team on prospecting reports and weekly editorial calendar
- Update sales materials
- Join sales calls and weekly team meetings
- Send out client gifting/mailers
Marketing
- Assist with creation of select pre-sale materials
- Assist with post-sale elements such as external kick-off call documents and creation of 'sold' outlines
- Create and/or update select case studies
- Place NetSuite orders for marketing initiatives
- Join internal and external brainstorm calls
- Market research
- Manage shipping/receiving of goods
- Manage select databases
- Creation of end-of-semester internship project
Client Services
- Support CSM team by taking screenshots of live campaign elements
- Work on pre-sale/post-sale materials such as media plans and wrap decks
- Learn and utilize platforms such as google Analytics, Dash Hudson, and Iterable to collect campaign performance data
Events
- Support events team in pre, during and post event planning
- Manage shipping/receiving of events goods
- Manage tracking documents
- Manage organization of events closet (LA only)
- Attend events as necessary
Ad Operations
- Traffic creatives in Google Ad Manager and Meta Ad Manager
- Campaign pacing and performance data analysis
Qualifications & Experience
- Takes interest or is majoring in marketing/communications/advertising/events
- Is a problem-solver and resourceful
- Interested in like-minded brands and keeps up with industry news
- Will understand the media landscape across the various cross-functional departments at goop
- Will take initiative on key projects to support each department within Strategic Partnerships
FAQ
- This is a part-time, temporary role for school credit.
- Perks: Special offers with brand partners, access to custom lifestyle resources and events, and a beautiful work space in Santa Monica
- Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. With every aspect of this policy, goop is committed to employee health and safety, and will continue to follow all federal, state, and local requirements.
